siliconindia | | December 20204R emember as a kid when we used to hear an ad jingle, or see a brand logo, we would easily recognized the brand name. That is the power of brand. Our times as kids had fewer companies running for the top spot, but today we have a new brand emerging every other day providing something unique to the customers or if it's the similar product, reaching out to the customers in a unique way. But like it's said, reaching pinnacle is easier than sustaining there. The struggle starts at the top and so they need to take inimitable measures to win the race.Earning loyalty, gaining client advocacy and creating a space for the offerings are no easy task any more. More so when the pandemic has completely disrupted the market. Brands that did more of CSR activities to help the needy, donated for social cause and aligned with the government to ease the relief work going out of their corporate definition have gained immense respect from the clients, consumers and public at large. However, there is a changing sentiment towards brand perception. With our Prime Minister's call to go `Vocal for Local', many people have started buying small items from local companies giving them economic boost. This will also help the country's economy to get boost while place some of its companies on global platform. Brand is a perception and true that this perception can be created by the companies only. Vocal for Local is indeed an opportunity for the local companies to create their own global identity such as Patanjali, Bajaj, MDH and more brands that we Indian's are proud of. In this current edition of siliconindia Magazine, we bring to you the story of some such brands that have delivered masterstrokes when it comes to winning consumer heart. Read our annual edition of `Brand of the Year ­ 2020'. Do let us know what you think! Anamika SahuManaging Editoreditor@siliconindia.comDelivering Masterstrokes, Now & EverEditorial Vol 09 · Issue 05 - 05 · December 14, 2020 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Team Aveek Pal Chaudhuri Avinash Roy Mandvi Singh VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar Dennis Bennito Group Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Shivam AgarwalCirculation Manager Magendran Perumal Ashwini D Naik Indranil Chakraborthy Sanjana Mohanty Shivam AgarwalCorrespondentsSambit Satpathy Subhadarshani Mohanty
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