siliconindia | | November 20214With the exponential rise in the numbers of companies competing for customer attention, effective brand management has become a clear market differentiator. It's safe to say, that there has never been a more important time to develop a unique identity and value proposition through strategic branding.Successful brands are not created by chance; instead, it's a set of actions taken to cultivate a brand, underpinned by a set of characteristics to steer and reinforce its identity over time. So while building a brand is fundamental to any business that wants to be successful, maintaining it is too, ensuring it stays relevant as consumer behaviour changes.For large or small companies alike, branding should be at the centre of all marketing activity. To follow this principle, the development of a strategic brand management process will help to ensure that your brand is accurately represented and portrayed at all times to your target audience.When done right, branding achieves a powerful combination of design, language, and experience, that manifests itself into a very specific feeling. These feelings, that are passionately and emotionally driven, can promote high-value loyalty and affinity that branding alone can achieve.Brand management process is not a set path that needs to be followed, but rather a logical guide to help you grasp the overall concept of brand management allowing you to apply your own experience and techniques along the way. This edition of siliconindia brings together some of the elite and professional brand management service providers that are adept in brand story telling and know their way to your customers' heart. After all, Brand is something that will leave the first & last impression.So let us know what you think. Emmanuel Christi DasEditoreditor@siliconindia.comEditorialBringing Brand Management to the Mainstream Vol 10 · Issue 09 - 06 · November 17, 2021 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Vetrivel S Mohana Krishnan Group Art DirectorAshok KumarCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Soumya JAssistant Editor Ananth VAssociate Editor Indranil Chakraborty
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