siliconindia | | April 20208WHAT ARE YOUR THOUGHTS ON HOW TECHNOLOGY IS DRIVING CHANGE IN THE AUTOMOTIVE INDUSTRY?Technology is leading the change in the automotive indus-try. One of the most significant changes that the industry is talking about is autonomous and connected mobility. With over 100 million lines of codes, an average vehicle today is equipped with features like navigation, smart devices connectivity, touch screen infotainment panels, parking assistance and much more. Technology has empowered vehicles to adapt to the driver's preferences and driving patterns to provide a customized driving experience that anticipates the driver's preferences and offers personalized suggestions. Human-machine interactions have become much more versatile, engaging, and powerful with these technologies in place. To give you a specific example, to further the human-ma-chine interaction, Continental is working on the Integrated Interior Cross-Domain Hub, a holistic human-machine in-terface that combines various displays such as dashboards, infotainment unit, and heads-up display. The displays are enabled with touch, gesture recognition, voice recognition and haptic feedbacks that allow the driver to stay focussed on the road and makes driving safe. And if the vehicle By Rosemary Joshy, Head ­ Engineering & Human Machine Interface Business Unit, Continental Automotive India IN MYOPINIONTECH TRENDS IN THE INDIAN AUTOMOTIVE INDUSTRY Holding a Masters in Embedded Systems from the Nanyang Technological University, Rosemary has worked with Bosch Engineering & Business Solutions, ZF TRW, and Harman Connected Devices, prior to joining Continental in 2019.is fully automated, the driver can sit back and relax, as the whole cockpit could be transformed into an entertainment center. WHAT IS THE SUSTAINABILITY OF THE INNOVATIONS MAKING THE LIVES OF CONSUMERS EASIER? Based on the learnings of previous technologies, the industry is continuously building on how the lives of consumers can become easier, safer, and more com-fortable. With technology systems available today, drivers no longer have to take their eyes off the road to read information from the instrument cluster; instead, they get the information directly in their field of view in the windshield. This kind of intuitive dialog be-tween vehicle and driver not only makes driving more enjoyable, but also creates increased trust in driver assistance systems.
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