APRIL 20208THE AGE OF CONVENIENCE- BRINGING BRANDS ONE STEP CLOSER TO THEIR CUSTOMERSnly a couple of decades ago, the quintessential match-viewing experience included adjusting the antenna for a better signal. How many of us even think of antennas today? That's the mark DTH services made, not too long ago. That is how con-venience has taken over. Today the world gets everything done through in-stant and personal conversations. Millennial brands operate by asking simple questions like "Where to?", "What do you want to listen to today?", Alexa, how can I cook Lasagne?" Answering these simple questions with the help of conversational tools is giving brands an op-portunity to make things easy and convenient for the consumers. Brands have been successful in providing customers with the service and support for better ease and convenience.2 billion+ conversations happen in real time over digital channels every day. Technology intervention has changed the way brands and consumers communicate. There is no time for slow and steady brands in this competitive world. Consumers believe in instant communica-tion with brands and therefore they look for plat-forms which hasin built voice processes or social media channels, where the communication is two way and takes place in real time. This initiates a conversation in-stantly and helps in better engagement with the brand. Conversational interactions with the help of tools like instant messaging, AI voice assistants, chatbots and mi-cro conversations has powered consumer-to-business communications with increased convenience and ease.By Nishith Patnaik, Co-Founder & Head Product & Marketing, NHANCE NOWIn today's digitally empowered world, Nishith believes the best customer experiences are often simple and instant digital conversations What do you want to listen to today?IN MY OPINIONO
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