siliconindia | | May 20174Work is more than just bread & butter for us. It is more of a part & parcel of our life that needs time beyond just the regular 9-5 stretch. Gone are the days when office used to be our second home. Today, we spend more time working from office or home; hence we look beyond just bland salary and incentives. Today's millennial look for prosperity and job satisfaction, rather than just money & freebees. The companies that fail to provide these lose their best employees in eye-shut time. And startups are more vulnerable to it. The startup work culture is fragile and prone to break easily with just one mistake. Hence despite of being agile and innovative, they have incorporated a work culture that is quite followed by few multinational and grown up companies. I remember talking to a Bangalore based startup few years back who had made provisions for its employees to take shower in the office once they enter, underlying the essence that Bangalore traffic makes you sweaty and the honking on the road sometimes seems to capture your mind. Hence a quick shower will drain all of them, leaving you refreshed and all ready to concentrate on your work.In the following years, I did meet many startups and all of them were struggling to keep attrition at bay. While such an innovative shower idea is one of them to keep employees attracted, doing just this or providing free lunch/snacks/dinner do not play a prominent role in checking the outflow. Millennial demands more flexible working hours with freedom to work from anywhere. Probably this triggers their creativity and gives them time to focus on their family and pursue their hobbies in today's no fixed work-hour era! Creating value for society is also one of the important traits today's employees search for in a job. Hence the startups who are working on the latest technologies and churning innovative ideas into reality are the one attracting the crème de la crème of talent resources. With time, women are playing a prominent role in both tech and non-tech segment, later leading to playing prominent roles within the organization. To support this segment of workforce, the new maternity policies framed by the government will force startups to make considerable change in their HR policies and we will see better, structured policies giving more flexibility and opportunity to them to contribute to work while simultaneously balancing their personal life. Saluting such startups that are already on these paths, we bring to you our current edition that talk about startups that have created a benchmark for the industry to follow when it comes to work culture. Let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comEditorialIt's more than Money & Freebees!! siliconindia Vol 05 · Issue 10 · May, 2017 Publisher Alok Chaturvedi Editor-in-Chief Pradeep Shankar Managing Editor Anamika Sahu Editorial Team Ananth. V Deepshikha Singh Prisila Pushpita Das Shefali Mathur Sujith Vasudevan Susila Govindaraj VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit www.siliconindia.com/magazine-in or send email to subscription@siliconindia.com Cover price is Rs.250 per issue. Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2017 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comSr. Visualiser MaitreyeeVisualiser S Sivasankar Sheetal M.S Group Art DirectorAshok KumarDelhi NCRAshu SethiCirculation Manager Magendran Perumal Garima Anand Pradeep Kumar Dalai Shashi Ranjanwww.adinfinitum.ininfo@adinfinitum.in+91 98926 73719+91 83809 49593Right Audience, Anytime, Anywhere ...AudienceTargetingManual/AutoOptimizationLearningBudgetCampaignStartsweb:email:mobile:Traffic Traffic Traffic!Clean, Curated, Optimized
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