SEPTEMBER 20194Setting up a business is easy but nurturing it is not! This requires identifying the right strategies to market the business and without the right marketing strategies to fuel growth, churning a profit and staying afloat is virtually impossible. Highly effective marketing is a make-or-break necessity for most businesses these days. Businesses that are successful do not miss any relevant channel of marketing whether it is offline or online channels such as blogging, paid ads, digital media campaigns or using social media to create hype. That proves that good product is cornerstone of any business success but at the same time they cannot ignore any aspects of marketing and user interaction as well. The new era market is more informational. Both marketers and entrepreneurs are constantly finding answers for need fulfillment of their customers in best possible way. Businesses understand this. Startups in this context have recently gained a wider recognition. These start-ups know to align with content creators to seamlessly thread a message about a business' product or service in order to reach the following amassed by these one-time brand ambassadors. They meticulously use digital platforms to create a substantial following around their interests, thoughts, or personalities. The growth chart of such start-ups in Bangalore is quite interesting. While the city allows for a fast-paced and on-the-go life, it has done much more than just housing start-ups that provides effective solutions. Growth in investor sentiment, local market success, optimism in the growth of revenue, valuation increase has been some of the favorable factors driving the growth of marketing start-ups in Bangalore. Witnessing this trend, we have come up with a list of "10 Most Promising Bangalore Marketing Startups" in our current edition. These start-ups are creating deep impressions and making the businesses, even more, worthy. We also recommend you to read our cover story on Techconnctr, B2B Lead Generation Marketplace. Nandini MukherjeeManaging EditorA new Era of Marketing EDITOR'S NOTE Vol 5 · Issue 3 - 1 · September, 2019 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Aparna Roy Anushua Aich Monica Pallavi J Riya Sethi Sales & Marketing Felish Rita Tapas Mallick Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Manjunath Siva ShankarGM Sales & Marketing Virupakshi Pattarsiliconindia
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