| | August 20188T he landscape in the digital era is changing fast. Cus-tomer expectations, which remain sector-agnostic, have increased. Mostcompanies have accepted that they must leverage technology to meet these ex-pectations to even stay afloat, let alone profit. Companies have embraced digi-tization to give customers exactly what they want, when they want it. But one sector that has been slow to do so is supply chain.Manufacturers comprise the big-gest chunk of customers for logistics partners and freight forwarders. From our observation, manufacturers across industries place a high value on speed, accuracy and agility within the end-to-end supply chain. This keeps them competitive. Manufacturers also want to transport goods faster, with more flexibility and at low (or preferably no) delivery cost.However, the supply chain sector finds it tough to deliver on these met-rics. This is because of the glaring lack of digitization. A recent McKinsey study on how digital transformation is raising the supply chain sector's per-formance found that merely 2 percent of executives in the supply chain sector focus on supply chain in their digital IN MY OPINIONHOW DIGITIZATION PROMISES TO CHANGE THE LANDSCAPE OF THE SUPPLY CHAIN SECTORBy Samir Lambay, CEO & Director, Freightcrate Technologies Headquartered in Mumbai, Freightcrate Technologies is an end-to-end Logistics & Supply Chain solutions company specializing in the areas of Logisitics, Supply Chain, Online Freight, Freight Forwarding, Transportation, and many others.
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