JULY 20238ith each passing day, the edge of the inventions is growing sharper and hoisting the flag of success all over the world. Not only the discoveries and inventions are benefiting and creating the scope for calm, cozy and comforting life, but also helping the country to progress by earning lucrative amount of profit. This natural flow of growing business came to a stand-still when it came across the treacherous Covid-19 and as the outcome the whole world got trapped in its dark-web. The ever-growing Indian economy had witnessed a sudden downfall with a negative GDP growth of -6.6 percent in 2020. In such a tough and claustrophobic situation where people were celebrating their quarantine behind the four walls of their homes, business sector of India was drooping taking the back seat in the economy. After a series of research and survey the business sector got the panacea of overcoming their downtrodden situation. They started offering their products and services in the online platform which can get connected to the target customers from anywhere through broadband connection. The retailer's segment of B2C market was accounted for largest revenue share of 99.4 percent in the end of 2020 where the marketplaces realized a steep increase in the sale of daily consumable commodities like groceries, personal care products, and bathroom essentials.From there, the B2C market has come a long way till it hits FY2023. In between, the online platforms have seen a total paradigm shift in the business and redesigned the structure of this market. The concept of LPG model i.e., Liberalization, privatization and Globalization has already transformed the framework of Indian economy by giving the Indian business owners the golden wings to extend their business beyond the borders. Digital transformation has fostered the standard of living and commenced the era of smart nation worldwide. When globalization entered the business scenario, new and booming ideas started floating up in the market. Having backed by the milestone of online business platforms, wSC COLUMNREPAIR THE ROUGHNESS OF YOUR BUSINESS PATHWAYS BY EMBRACING THE TRENDY MARKETING TOOLS
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