JUNE 20245Heena KousarAssistant Managing EditorAYUSH: Creating Harmonious Flow EDITOR'S NOTEHumans have a common quest to live long, healthy, fit, and fine. Ayurveda is a practice followed for 100 years in India. Almost all the states of India practice AYUSH thoroughly. AYUSH is an acronym for Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa Rigpa, and Homoeopathy. Today, people want to cure and heal through pure and natural remedies. Nowadays, people are transforming their belief systems to save us, save society, and save nature; this thought is creating a new way for AYUSH to evolve and grow. The following mission is very well supported and invested by the government of India. Many stakeholders are enthusiastically involved in executing and promoting the above mission effectively and efficiently. Now and then, AYUSH has evolved and created good marks in the healthcare and wellness sectors. The sedentary lifestyle is increasing day by day, thus giving way to deadly diseases. Therefore, society is reviewing their lifestyle and food habits, and replacing junk with diet food. From Millennials to Gen Z, all the generation people want to eat fresh, eat well, drink well, sleep well, and stay well. In that case, the AYUSH market is nowhere behind, the market stakeholders are pumping up the standards with healthy food products, supplementary, beginners to advanced yoga classes, and many more things. Digitalization and e-commerce platforms have made everything available at a single click. Many brands have spread their wings on global grounds too. All thanks to prominent schemes and projects that are profoundly creating awareness about Ayurveda and Yoga globally. Like any other medicine, AYUSH is something which is exceptional, as they help in maintaining and soothing body, mind, and soul at a time. And this is not possible with any modern medicines or exercises. So, learn more about life thoroughly through AYUSH and improve yourself and your life by boosting the quality and standardizing health.
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