siliconindia | | NOVEMBER 20229IN TERMS OF ALTERNATE MEDICAL TREATMENT, THE INDIAN MEDICAL TREATMENT SYSTEMS OF YOGA, AYURVEDA, REJUVENATION THERAPY, AND PANCHAKARMA ARE AMONG THE MOST ANCIENT METHODS OF MEDICAL TREATMENT IN THE WORLDwithout compromising the quality of healthcare services. The treatment costs in India are around a quarter of those in America.In terms of alternate medical treatment, the Indian medical treatment systems of Yoga, Ayurveda, rejuvenation therapy, and Panchakarma are among the most ancient methods of medical treatment in the world. The southern state of Kerala has developed medical tourism services as one of its core products for promoting tourism in the region. Based on the Medical Tourism Index 2020, India is ranked 3rd as the most preferred destination for medical care across the world pre-COVID. However, in 2020-21 index, India dropped down to 10th position in the top 46 countries, 12th out of the world's top 20 wellness tourism markets, and 5th out of 10 wellness tourism destinations in Asia-Pacific.During the nationwide lockdown in India due to the COVID-19 outbreak, planned hospital operations dropped by as much as 80 percent while unplanned systems reduced by 66 percent. Following the pandemic, many healthcare providers established additional facilities to handle emergency care or offer specialized treatments. Reputable hospitals in India are actively soliciting money to carry out their growth plans.Steps Taken For RevivalThe promotion of Ayurveda, Yoga, and other Indian systems of medicine in the global market is one of the government's many measures to support India's emergence as a center of medical tourism. In comparison to the $272 million allotted in the 2020­21 budgets, around $ 381 million has been set aside for the Ministry of AYUSH in the Union Budget 2021­22. The roundtable conference on `Building Brand India' was held in New Delhi in May 2022, and Dr. Mansukh Mandaviya, the Union Minister of Health, Family Welfare, and Chemicals and Fertilizers, spoke there. He emphasized how India is becoming the center of attention for Homeopathy, Naturopathy, Unani, Siddha, and Yoga.In the following two quarters, corporate hospital traffic and revenue both exceeded pre-pandemic levels. In India, the $6 billion medical tourism sector is anticipated to grow to $13 billion by 2026. Industry experts claim that during the past six months, medical tourism has gradually returned to normal. As international traffic is better than it was before the epidemic, it is anticipated that the number of foreign patients would increase by 12% in the upcoming quarters. Recently, the government revealed the plans to introduce the AYUSH Mark. This logo would boost the Indian medical tourism industry and lend credibility to AYUSH items there. Additionally,
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