4 JUNE 2022EDITOR'S NOTEA yurveda & herbal methods of treatment or healing have been nothing short of a gift that are exclusive to India. I feel, we don't thank our ancestors enough for this gift that has passed on to us over millennia. Nature has been an extraordinary yet humble provider for everything small and big thing in this planet. Through Ayurveda, we discover the healing attributes of nature. Since almost the very beginning of time, we have found Ayurveda and ayurvedic knowledge used to cure several ailments. Even in the 21st century, Ayurveda has found its path to man's mind. From being used in ancient times to being used in large quantities in times of "chemical products," Ayurveda has come a long way.At present, Herbal and Ayurveda is a billion-dollar global industry. From a business perspective, Ayurveda generates about $20 billion in the worldwide market, growing at a rapid pace. At this growth rate, it is expected to cross the $5 trillion mark globally by 2050. it is noticeable that the total revenue generated from the Indian Ayurveda market is about INR 50 billion. It is developing by leaps and bounds because cultures have adopted it globally. Recently, President Ramnath Kovind, while addressing an inaugural session of the 59th General Assembly of All India Ayurveda Mahasammelan at Kalidas Sanskrit Academy in Ujjain, called for making Ayurveda popular through qualitative criteria of continuous research, scientific certification and technical parameters. A key factor driving the Indian ayurvedic product market is the popularity of the use and benefits of organic and herbal products. Moreover, with economic growth and rising incomes, per capita expenditure on healthcare products has increased significantly over the past few years, which has acted as a catalyst and helped create a positive impact on the ayurvedic product market. Through this edition, we intend to thank such Indian firms that have kept this age old traditional healthcare alive through their products. Do let us know your thoughts. Rachita SharmaSpecial EditorCharaka's Gift and Modern Science of Distribution Vol 8 · Issue 01 · June 2022 Publisher Alok Chaturvedi Special Editor Emmanuel Christi Das Editorial Team Akansha Chak Shiwani Pradhan Srabani Ganguly Sales & Marketing Shashi Ranjan Deepika Sashi Kumar Arvind Chakrobarthy Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Visualiser Rajesh R B Group Art Director Ashok KumarCirculation Manager Magendran Perumalsiliconindia
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