JUNE 20234What was a dream in yesteryears, today it is a reality!Today, an average car is 90 percent hardware and 10 percent software but in a few years from now we will upgrade this equation to 40 percent hardware, 40 percent software and remaining 20 percent will be for content.Few years ago rewiring auto industry was just a mere myth. But the recent remarkable trends generated by technology have set new disruptive standards. I must say automotive sector is preparing to enhance the customer experience from electric cars to driverless vehicles focusing on sustainability and eco-friendliness. Currently, all the manufacturers are putting their best foot forward in investing on green technologies such as biofuels and hydrogen fuel cells, in order to reduce carbon footprint. Present generation is undoubtedly embracing creativity, innovation and sustainability. Therefore we are moving forward with a new thought of adapting to advanced concepts in designing cars, in sales, marketing and servicing. A new phase is evolving to add more convenience and ease to the customers. We are witnessing new methods of manufacturing of vehicles made up by the robots and automated processes that reduce cost of productions and simultaneously increase the production volume. Commercialization of technology is driving smarter ideas to customize and personalize auto services. It is also being said that by 2040 the autonomous vehicle industry will rise to 3.6 trillion opportunities. It is proved that the automobile industry will be profitable as it is considered as gold mine. A report from Ericsson reveals that the connected automobile market is expected to reach $166 billion globally by 2025. Artificial intelligence has introduced advanced features such as ADAS (advanced driver assistant system), mobile app-based controls, natural language processing, multi-screen environments powered by sensor-rich environments using 5G, edge computing and so many more inventions are motivating the manufacturers to invest more on new business models. Next, undoubtedly the output is going to be double and the dream has finally turned into furious reality with innovations like `self-driven vehicles'. It is believed that this part of reality is yet to evolve fruitfully as they are still in a developing stage. But in the near future we will be surely enjoying the services of self-driving carsAs a result, it is very clear that people would want seamless experience and this will lead to create seamless innovation.Connectivity will be the nexus in revolutionizing the automotive industry The midst of a fundamental tech-led transformative wave to create easier & greener path for Automobile IndustryEDITOR'S NOTEsiliconindia Vol 8 · Issue 01 · JUNE-2023 Editorial Team Akanshah Shiwani Pradhan Samatha S. P. Sales & Marketing Roshini Kumari B Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Publisher Alok ChaturvediCopyright © 2023 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comCirculation Manager Magendran PerumalGM Sales & Marketing Shashi RanjanManager - Design Prabhudutta A.R.N RayArt Manager Suanya ChakrabortyDesigner Mrigank SharmaHeena KousarAssistant Managing EditorPublisherAssistant Managing EditorAssociate EditorAlok ChaturvediHeena KousarIndranil Chakraborty
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