MAY 20214A few years ago, my entire office (along with the rest of the world) became obsessed with a game, Pokemon Go. For months, I would see my sharply dressed colleagues, walk around with their heads immersed into their phones. The game that had captured the imagination of the entire world was one of the most successful applications of Augmented Reality till then. Armed with the power to completely consume users and transport them to an alternate reality, immersive reality has been a trend on the rise for the past few years. Augmented Reality (AR) and Virtual Reality (VR) has the capability of blending into our daily lives. Immersive tech such as AR/VR has also found application in a variety of sectors including video games, live events, video entertainment, healthcare, real estate, retail, education, engineering and defence.Over the past five years, tech giants such as Google, Facebook, Microsoft and Samsung have been bullish on virtual reality market. The market has also witnessed a sharp rise in the number of AR/VR startups cropping up in the Indian tech landscape. A report by Digi-Capital concluded that global investments in VR touched $1.1 billion in the first two months of 2016, which was a sharp rise as compared to $700 million invested during 2015. A few years later the global AR/VR market size stood at $11.35 Billion in 2017. It was forecasted to reach $571.42 Billion by 2025.With numbers in its favour, the AR/VR startup segment has been a playground of exciting ideas and products. While startups do face struggles such as infrastructure and network strength, the industry is booming and is evident with the companies that are adorning the list. The technology finds its application in a vast array of sectors and is only going to amplify in the years to come. The current edition of StartupCity shines the spotlight on a few such innovative players. Each of them have been creating one of a kind solutions and products that are upping the AR/VR game in India. Do let us know your thoughts. Rachita SharmaSpecial EditorImmersive Reality is here to Stay EDITOR'S NOTE Vol 7 · Issue 10 - 2 · May 05, 2021 Publisher Alok Chaturvedi Special Editor Rachita Sharma Editorial Team Aparna Roy Biplab Chakravarty Monica Pallavi J Riya Sethi Sales & Marketing Felish Rita Tapas Mallick Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 500 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Vetrivel S Karthik KGM Sales & Marketing Virupakshi Pattarsiliconindia
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