MARCH 20174 SEPTEMBER 2016472016 was a breakthrough year for Virtual Reality and Augmented Reality. On the VR side, hardwares like the Oculus Rift, HTC Vive and Playstation VR all hit the marketplace, bringing with them a flood of content and clever implementations that had early adopters evangelizing about the exciting new technology. On the other hand, the worldwide hit Pokémon Go brought Augmented Reality into the mainstream, setting App Store records in the process. As we enter 2017, the industry is looking to capitalize on this momentum. In 2017, AR and VR will offer opportunities for brands to communicate with their audiences and immerse them. Like conversational apps that use AI and machine learning, virtual reality and augmented reality will become faster, easier, and cheaper. However, the challenge for brands will lie in leveraging these technologies in a way that is not contrived. Beyond wireless VR, major manufacturers are constantly looking for new ways to innovate cords and cables out of the equation. There is already an enormous Internet of Things (IoT) that allows millions of connected appliances to communicate wirelessly, and the programmers are increasingly finding new and exciting ways to leverage the IoT connectivity. Very soon, VR technology will be integrated into AR headsets. Augmented reality provides a digital overlay onto the real world, and this enables massive opportunities for gaming, social networking, and collaborative enterprise solutions. In the future, AR will drive the widespread adoption of immersive technology, and VR will be available on the same devices as AR. AR and VR tools are up for grabs and while marketers have been the early adopters, businesses realize that these tools can also play an important role in improving their operations. In this issue, we present to you 10 Best Startups in AR/VR Solutions segment who have successfully helped customers with their innovative offerings. These companies pride themselves on keeping pace with the latest technological advancements in AR/VR. We hope this issue gives you helpful insight into this market landscape. Do let us know what you think.Sudhakar SinghSpecial EditorBrands Looking To Communicate With Their Audiences andImmerse Them EDITOR'S NOTE Vol 2 · Issue 10-1 · March, 2017 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Special Editor Sudhakar Singh Editorial Team Aarushi Ghai Prisila S Shaheen Saikia Amit Raja Naik Sales & Marketing Ashu Sethi Kiran Kumar Editorial Queries To subscribe Visit Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2017 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Amrit Singh Sr .Visualiser Maitreyee Visualiser Sheethal M S Manjunath Rsiliconindia
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