AUGUST 20238nleashing effects of pandemic has precisely pointed out that how science and technology is driving our lifestyle and we are just following the path it has shown us to become civilized. At this point of time, pandemic is long gone, but its effects are freshly brooding over us. We started spending more time with devices and gadgets and instantly getting connected to the whole world was made possible in a single click. Corporate to entertainment, science has revolutionized all the vertices of human world. Virtual reality and Augmented Reality are among them which have created a world out of this real world and offered us innovative ways to use screens by creating new and exciting interactive experiences. Augmented Reality creates digital elements and images which surround your world and clearly connect you to those elements through smartphones or clear visor. Virtual Reality on the other hand, creates a parallel world in front of you and connects you to that world as an element through smartphones and VR headsets. AR &VR have gradually reshaped the world of Gaming and Entertainment and currently AR & VR is one of the most trending technologies which are helping in earning millions. Apart from Gaming, many sectors of industry like B2C market, HealthTech, EdTech, and manufacturing industries are also taking highest advantages of these cutting-edge technologies.How AR & VR technology is creating magic in the whole marketGaming & Entertainment Industry: Gaming industry is pursuing highest advantage of AR & VR technology. The Virtual Reality brings you to a different world disconnecting you from your surroundings. VR games became very popular because it gives a 3D experience by using head mounted displaydevice, with stereoscopic display unit and one or multiple controllers. AR games wisely displays digitized elements in the real world and layered it with digitized version of known elements in your known world. AR games reminds us that viral Pokémon GO game that surprised and astonished by enabling them to search elements of that in the surroundings, after that PuBG, Temple run, Zombies, Angry birds came up in the market and made us amazed by the magical experience. According to the latest report of Google-KPMG, the online Gaming industry in India is considered to display growth of $1 billion by 2021 which currently means $360 million. Startups are very much keen to start gaming application using such advanced technologies. Movies and entertainment industry is using VR technologies which enable us to enjoy 3D & 4K version of science-fiction and animated movies to be more effective to the eyes. VR 360 enables us to see a 360-degree screen while watching movies. Mobile applications effectively enable us to switch a movie to VR by using mobile application and VR headset. Startups are developing such new applications and earning profits. Automotive: Automotive industry is using these technologies to enhance the customer experience by offering a virtual tour of the car so that they can easily able to scrutinize and examine all nooks and corners of the car before buying. BMW's i Visualizer app makes use of AR to give such tour to their customers in real time seating at their own house. Startup companies are collaborating with automotive companies and creating such application and growing well. The AR & VR in automotive industry has poised a sale of $5.1 billion, and expected to grow $20.1 billion by 2025 with CAGR of 32 percent.Retail, Beauty & Fashion: Buying makeup and cosmetics online is a big task for all the ladies. Now with the help of AR technology, we can use `Try Me' option through which we can try that lipstick or foundation on us after uploading a photo and then we can make choice. Famous fashion brands like Lakme, Nykaa are using such techniques which has already skyrocketed their sales. In case of garment or accessories selection, famous brands offer us virtual tour of the product with different looks and attire. This helped us to take UAR & VR IS RULING OVER THE BUSINESS SECTORSC COLUMN
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