MARCH 202219of throwing those in the trash is a way to protect the earth through upcycling. Many businesses however find this non-essential but Handme has proudly taken this process as one of the best ways to help the mother earth breathe."For us every fiber matters. We get natural fabrics from reliable and trusted suppliers across India, ensuring that every garment is recycled through cutting-edge technology and proper testing. We also ensure that those are bio-degradable and no usage of synthetic or polyester approaches takes place. Our eco-friendly recycling process eliminates chemicals while recycling the used clothes. The use of natural fiber makes it simpler and our clothes' natural composition is free of artificial dyes or chemical finishes, eliminates toxicity from the entire process making recycling less complex," Radhika states. Stylish, biodegradable, zero-synthetic usage and recyclable processes for cloth making are blindly followed by Handme.THE TEAMArmed with a team of fashion experts coming from big fashion institutes, Handme's workforce is confident and dedicated to bringing the best to the plate. The team is well trained in understanding the fabric and Radhika strongly believes in ethical work practices in terms of workers' payment and company culture. She being an MBA from IIM Ahmedabad knows and understands who is needed for her team. Empowering women in the work field are also something that Radhika supports and thus hires women fashion experts for her company. Keen to work for the society with an unimaginable new process of encouraging eco-friendly clothing business, Radhika has witnessed good growth within a short span from Handme's establishment.THE FUTUREHandme has witnessed a month-on-month growth of more than 20% since its launch. "Our brand is doing extremely well in terms of footfall. We are proud to witness a huge footfall on our webpage every month and our store comes under the top 2% in terms of traffic generation on the Shopify store. However, we want to focus on organic growth going further and educate our customers about sustainable clothes and how that helps in the eco-balance," Radhika states. With a strong eco-system of the sustainable supply chain, quality-driven products, marketing strategy, customer delight, and customer advocacy, Handme also wants to amplify its value proposition and increase its sales. "With an omnichannel marketing strategy, we plan to launch our brand Handme on different marketplaces like, Nykaa Fashion, Myntra for Earth, Amazon, etc. in the years to come," proudly concludes Radhika. HANDME MAKES ALL SORTS OF CONTEMPORARY AND INDIAN WOMEN OUTFITS INSTILLING PREMIUM QUALITY OF 100% NATURAL AND BIODEGRADABLE FABRIC
< Page 9 | Page 11 >