siliconindia | | July 20208By Pankaj Narang, CMO, Prop.VuPankaj completed bachelor of engineering from Bharati College of Engineering in instrumentation and has shown competency in business development till today.REAL ESTATE CONSUMER BEHAVIOUR POST-COVID-19 LOCKDOWNC OVID-19 is a one-of-a-kind event in human history. It has challenged our daily rou-tines and collective and perceived re-alities. Consumers are already in the midst of understanding of our needs & wants, and this has already started to make an impact on the consumer behavior, which will evolve further in times to come. This pandemic has led to consumers believing in a new normal, and the impact is here to stay. The effect on the economy is signifi-cant and livelihoods are challenged. However, India's growth story is still intact. If dot com, demonetization, 3G/4G were the drivers of digital adoption, COVID-19 will in a way turn-out to be a catalyst taking India to a Digital Revolution. The govern-ment's current focus on Atmanirbhar Bharat has to be extended for com-ing years to make India a $5 trillion economy.Studies prove that in 21 days, hu-man beings can adopt a new habit. This lockdown has been over three months, and thus, this has already im-pacted consumer behavior and buy-ing patterns. We are already witness-ing dynamic changes in the way we function across industries. Schools are hosting classes online for kids, and this will be a new normal. Indus-tries are collaborating on digital plat-forms via video meetings/webinars/entertainment. Platforms like Zoom, Google Meet, and Microsoft Team which already existed pre-COVID have seen humongous increase of installations. Our very own Jio Meet IN MYOPINION
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