siliconindia | | DECEMBER 20224 Publisher Alok ChaturvediPave The Way For Superior Product Tracking & TracingEditorialWith providence of each product a unique, secure, and traceable identity and random patterns Encrypted QR codes, Anticounterfeiting shows way for excellent tracking and tracing of products. Each code can be checked in real-time from the factory to end-customers. The factors maintaining a product's authenticity with focus on eliminating counterfeiting Unclonable technology, Copy proof labels, Enables product authentication, Allow consumers to report fakes, Easy to Verify and Real-time alerts on counterfeiting.There is no doubt every individual likes to bargain and are often willing to compromise on quality for saving on price. The buying shortcuts can become long-term hazards for brand value, the reputation of a product or company, and for society as a whole. Unfortunately, shoppers are more tempted and are vulnerable when buying online, a virtualized, often anonymous marketplace that offers more risk than reward. While waking up to the threat counterfeiters pose is a brand's first step toward security, there's already a significant degree of awareness among the world's retailers regarding the dangers caused by counterfeit goods. The inclination for the same is centered high in the United States, which held the largest share in the anti-counterfeit packaging market in recent years.In every world locations, that market is expected to hit over $248 billion in the next six years, huge numbers for an equally huge threat. Soon, fewer than 10 countries will have a greater GDP than the global counterfeiting market, which is expected to reach $1.82 trillion in 2020. Even before the advent of online shopping, businesses had to contend with counterfeit goods on the market. However, with the rise of online fraud and counterfeit goods, businesses face a new challenge in maintaining the integrity of their products and brand value. The full scope of counterfeit goods on the market is unknown to consumers. Because of three interrelated categories, cultivating and promoting awareness of the larger impact is critical: individual protection and the promotion of a more secure retail reality are required for the creation of a safer society.Editorial TeamVol 10 · Issue 08 - 02 · DECEMBER, 2022Editorial TeamHeena KousarHima P. M.Avinash Barik.Honey KumariManager - DesignPrabhu Dutta A.R.N RayArt ManagerSuanya Chakraborty Visualizer Anusree BhowmikRafik MohammedGM- Sales & MarketingRohit KumarAdvertising ManagersAshwini D NaikShilpa Selvaadvertise@siliconindia.comEditorial Querieseditor@siliconindia.comCirculation Manager Magendran PerumalTo subscribeVisit: https://www.siliconindia.com/subscribe/or send email to subscription@siliconindia.comMagazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Editor Alok ChaturvediCopyright © 2022 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.
< Page 3 | Page 5 >