siliconindia | | May 202019CXO insightsDESIGNING AN EXPERIENCE FOR THE CONNECTED CONSUMERHeadquartered in Mumbai, Tata Communications (NSE: TATACOMM) is a global leader in offering a broad spectrum of telecom solutions & services in the areas of Ethernet, SD-WAN, Content delivery network (CDN), Internet, Multiprotocol Label Switching (MPLS) and Private Line.am intrigued by Instagram, Snapchat and other social media platforms that are helping connected consum-ers to be at the pivot of an experience. These social applica-tions not only allow us to capture a moment, but live an experience that is shareable, clickable and likeable!! Technology disruption has empow-ered human beings with our lives be-ing aided by virtual assistants (Siri, Alexa, and Cortana) that recognize our voice, performs natural language processing and utilises cloud-based intelligence to recreate an experience that was beyond comprehension, a few years ago. Each day, numerous enterprises attempt to create such mi-croseconds experience to gain a pie of consumer mindshare and enable them in their micro-decisions along the purchase journey. With technol-ogy democratisation and the shift ITHE EXPERIENCE ECONOMYBy Alok Ranjan, Lead - Digital & Content Marketing, Tata Communications Transformation Services (TCTS)
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