siliconindia | | August 20198By Shabir Momin, MD & CTO, Zenga TVhe world is evolving faster than we know. Brands' communi-cation and sales ap-proach are changing and now becoming more driven by data mined, predictive and AI based decision making. With this, data driv-en market is growing exponentially. Brands these days are not just using the data driven information for predictive sale but also using it as a decision mak-ing strategy to position itself among its competition. The data ecosystem is growing with a fast pace and will grow manifold in the near future result-ing into the data explosion. With this, brands use the data for better outcomes if used strategically through predictive analytics which helps to understand the business insights. Using the predic-tive analytics at business helps to stay ahead in this competitive era where this tool can gauge the competition pattern around which is useful for the strategic decision making prowess at the work place. The practice of using predictive analytics is also gaining a lot of popularity among brands result-ing into more profitability in compari-son to their respective competition. It ultimately helps to understand the most complex data available and go through all the intricacies, thereby enabling the expected performance. To encash upon the usage of predictive analyt-ics, one needs the apt infrastructure, resources to recognize the data driven discoveries which enables them to use the right data at the right time to formu-late the right decision on the basis of these discoveries.The challenge which the brands face is that they do not know how to recognize which data to collect and how to analyze the collected data. A lot of brands are facing the same issue. Predictive analytic is very robust and dynamic in nature if the right data is TIN MY OPINIONTHE RISE OF DATA DRIVEN PREDICTIVE ANALYTICS/SALESAn aspiring entrepreneur, Shabir identifies new possibilities & opportunities for future endeavours
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