siliconindia | | MAY 20194From plant-based meat and dairy alternatives to energy bars and beverages boasting plant protein, the plant power trend is growing among the youth globally. Not just restricted to vegans and vegetarians, the meat lovers who are concerned about their health and global warming due to meat eating, have shifted their focus on plant-based meat to fill-in their protein requirement, while ensuring no harm to the environment. This is why plant-based innovation is flourishing like never before. ResearchAndMarkets.com's Plant Based Protein Market report reveals that the global plant based protein market will reach $10,892.3 million by 2022 supported by a CAGR of 6.7 percent during the forecast period of 2017-2022. Segmented into soy protein, pea protein, canola protein, wheat protein and others, the demand for them will only increase pertaining to the rising awareness of protein-rich diet, increasing health consciousness, booming food & beverages industry, growing economy and large base of urban population. India fits all these brackets, and is also witnessing an increasing population shift to being vegan. Looking at this shift in food taste, Lux Research predicts that 100 million additional acres of protein crops will be growing worldwide by 2024, with rice and canola projected to see the fastest growth in terms of acreage planted. If you are not looking at benefitting from alternative protein food, the current issue of siliconindia Healthcare's `10 Most Promising Alternative Protein Food Products & Health Drinks Companies - 2019' is all you need. The issue features some of the most prominent names from the industry who produce alternative protein products using the most advanced technology, but keeping the purity of the product intact. We also bring to you the story of `Olena Health: Inspiring Customers to Thrive with Plant-Based Health Supplements' in our cover story. The company, under the leadership of Akash Zaveri, Founder, Olena Health, is creating some of the most innovative products under this category. Read to know more about them. Do let us know what you think! Anamika SahuManaging Editoreditor@siliconindia.comEditorialThe Growing `Plant Power' siliconindia Vol 07 · Issue 9 - 5 · May, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Archee Roy Avinash Roy Imelda Tarzarina John Roshan Anto Shefali Mathur Sophia Rohtagi Srrayvinya OLM Sujith Vasudevan Sushruth R Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Suanya Chakraborty Vetrivel SGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran Perumal Ashwini D Naik Mukesh Babu K Nagendra kumar Sambit Satpathy
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