JUNE 202119limited channel options and a poor strategy that fails in delivering a personalized customer experience. Drive Retention Through An Evolved MarTech StackThe world of Marketing Automation is growing leaps and bounds. It has created incredible opportunities for consumer marketers striving to decode retention-led growth. Today, an evolved MarTech stack offers on-point solutions to the problems of the traditional approach. The new-age retention stack allows you to draw all the actionable insights you need for your customer lifecycle campaigns. You can leverage dynamically updated behavioral data to drive highly contextual and personalized campaigns. The CDP offers inclusive customer profiles that empower you to explore the possibilities of hyper-personalization at scale. You're one step ahead in grabbing customers' attention through the most relevant messages at the most appropriate time and on the channel of their choice.To establish a people's favorite brand, you need to engage with the customers with contextual messages that add value to their lives. It all begins with recording every customer interaction and carrying out intelligent analysis to ensure proper context in future engagements. And once you have a bird's eye view of the entire customer journey through all the digital touch-points, you're in a position to deliver a seamless omnichannel experience to drive retention like never before. The New Era of Retention Operating SystemThe world of consumer marketing is stepping into the era of the Retention Operating System. Yes, you read that correctly - a one-stop platform to declutter your complex retention stack and spearhead retention-led growth. Moving towards adopting the Retention OS will power your brands' all-around customer retention efforts and save a considerable chunk of your marketing budget. You'll function solely independent of any developer's support and become a source of significant revenue generation for the brand, powered by an actionable communication strategy. The Retention OS is a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights, and provide a highly personalized end-user experience through dynamic segmentation. In a nutshell, you're getting all the infinity stones to make your brand a marvel in the race to winning brand evangelists. · If you're in the race to build loyalists and evangelists for your brand and are striving to lead retention-led growth, let me summarize the critical necessities for you to win the fight for retention:· A robust data warehouse that delivers real-time and actionable insights tracking both personal and behavioral data.· An omnichannel campaign orchestrator that leverages those insights and runs user lifecycle campaigns across multiple channels.· A personalization tool that uses dynamic segmentation to deliver a hyper-personalized experience through your campaigns and the front-end of your websites and mobile applications.
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