DECEMBER 20229products through hyper-delivery apps to end-users in record time. Procuring from farmers wasn't a tedious task anymore, delivery to the end-user became hassle-free and the market gained steam, benefitting all the stakeholders, majorly farmers. With the introduction of technology-based agricultural solutions, transactions became more transparent, and middlemen who cheated farmers and created excess inventory and huge losses were completely eliminated. Farmers were able to sell their goods online at competitive prices thanks to transparency and efficiency, and they were also able to determine the exact market demand for their products. Farmers who were unable to obtain better prices for their produce benefited greatly from this. They not only made processes easier, but they also guaranteed no compromise in quality and produced better results.The overall Agritech ecosystem experienced a revenue growth of about 85 percent during FY 2019­20 due to the significant growth prospects. This potential is estimated by a Bain & Company study to be worth $35 billion by 2025. Agritech will undoubtedly be important in making sure that farmers benefit to the fullest in the bright future that lies ahead. Agriculture is undergoing a digital revolution, and startups based on technology will undoubtedly close the gap between farmers and job opportunities.Final WordsDependence on imports is risky. This was realized during the COVID-19 pandemic when supply chains were disrupted as a result of lockdowns. The disease and its consequences acted as a wake-up call for the Middle East, which has since increased investment and focus on tackling the issue of food security to ensure it remains independent and able to rely on its own agriculture industry moving forward.Just a few of the ways that cutting-edge technologies, like AI, might usher in sustainable agriculture on a global scale are demonstrated by these firms. Their advancements are timely because the companies require innovative answers to the cascading issues of a growing population, dwindling land resources, the ongoing crisis of food insecurity, and increasingly dangerous climate risks. Due to inefficiencies in the field and inadequate logistics systems, we currently waste more than half of our potential food output. The good news is that more food can be produced on less land in a more sustainable manner. As a result, we predict that startup founders will drive the boldest ideas and business alliances. As technology of agriculture scales to a multibillion-dollar sector, with innovative startups they are at the forefront of developing cutting-edge solutions
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