DECEMBER 20224The media and entertainment sectors continuously use cutting-edge technologies to produce and disseminate information. The entertainment and medical sectors are changing due to shifts in consumer demand and behaviour as well as ongoing, rapid technical improvements. These changes are being driven by technology, which includes cutting-edge special effects, streaming video platforms, and online news and music.The COVID-19 epidemic significantly accelerated technological developments and changed the way they were made. This has made it possible for the media and entertainment to communicate with a worldwide audience in new and improved ways.There were lockdowns due to the COVID-19 epidemic everywhere. Access to digital entertainment and a wide range of video content increased dramatically because there was no possibility for in-person entertainment. OTT platforms like Netflix, Amazon Prime, and Hulu in particular were in high demand. Global streaming video revenues are expected to reach $194 billion in the US by 2025, a 60 percent rise, according to PricewaterhouseCoopers' (PWC) Global Entertainment and Media Outlook.It is anticipated that more individualised, niche, and community-driven media, or the creator economy, would overtake the old, mass-market forms of media and entertainment. A clue that audiences are increasingly at ease communicating directly with their favourite artists and influencers is the fact that the amount of money paid to creators and influencers via the Patreon platform increased from $1 billion in 2020 to $2 billion in 2021.Connecting with a media software development company having a track record in the development of new world technologies like augmented reality, virtual reality, and a track record for delivering professional, successful projects is the best bet for showcasing an organization's trending ideas into reality.Editorial TeamDigital Entertainment & the Creator EconomyEDITOR'S NOTEsiliconindia Vol 8 · Issue 01 · DECEMBER 2022 Publisher Alok Chaturvedi Editorial Team Heena Kousar Akanshah Shiwani Pradhan Samatha S. P. Sales & Marketing Arvind Chakaravathy Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comCirculation Manager Magendran PerumalGM Sales & Marketing Shashi RanjanManager - Design Prabhudutta A.R.N RayArt Manager Suanya ChakrabortyDesigners Souvik AcharyaAnusree Bhowmik
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