APRIL 20208An inspirational speaker, Sujit manages the colossus commercial projects, strengthening the technical infrastructure & expanding the organization's scope of business in India & across the globeIIN MY OPINIONt's a wonderful Sunday morning. Though it's a holiday, you have done your daily exercise early in the morning. As you are enjoying your Sunday, you are being asked to get vegetables of your lik-ing. Delighted, you walk in the supermarket just to be confounded. You see two sections, both having same vegetables but one section with a different tag pre-dominantly displayed- `Organic Vegetables'. Wondering what's so special about these vegetables,you move to-wards the pulses section. There too, you come across some items that mention `Organic Certified' tag on the packets. Then, you move towards the fruit section only to find two types- `organic' and the `regular' ones. You also notice the price difference, organic items being priced higher. Now you are really perplexed. You have often heard the word `organic' relation to healthy eat-ing, but you keep asking yourself, does it really matter to me and are they really worth paying extra for the same food item? `Organic' has certainly become a buzzword in to-day's market, which is often related to the luxury. Num-ber of food items i.e. tea, spices, flour, cereals, pulses, fruits, vegetables, milk, honey are being sold under the organic label at a premium price. There are many spe-cial as well as general e-markets that are offering exotic organic food directly to the end consumers. But what organic food means and how do you know if what you are eating is really organic? By Sujit Jain, Chairman & MD, Netsurf CommunicationsORGANIC FOOD:Changing face of the Indian Agriculture
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