APRIL 20204Agriculture is one of the most hyped and yet the most untapped sectors with an immense potential to change the current standards of the Indian economy. Though agriculture is the primary source of livelihood for more than 58 percent of the Indian population, the industry is in the clutches of various pressing challenges such as erratic rainfall, rising cultivation and management costs and country's over-dependency on monsoon. The complex-cum-middlemen dominated supply chain worsens the farmers' sufferings while the menace of overdosage of chemical is killing India's healthy population, on the other side. With smart technologies being omnipresent more than ever before, the Agricultural sector has not remained untouched. Upcoming technologies and the constant support of the Government of India have motivated the growth of numerous new Agritech start-ups over the past few years. With Government backed policies and strong engagement of the industry and institutions, agriculture is rapidly evolving into agribusiness in terms of approach and structure. Today, most Indian farmers still struggle with traditional farming methodologies. With the advent of mobile and digital revolution in the nation, most start-ups are now carving a niche in the market by addressing the grass-root level problems to broader level management concerns through different solutions like farm produce aggregation, farm automation, farm management solutions, organic farming, and process innovations. From using hydroponics and drones to setting up agri-equipment ventures are not just providing efficient technologies, products and services to the farmers, but are also aiding the consumers on the other hand. The exacerbate landscape of farming has paved the way for a new breed of technology-based start-ups which are driven by innovation and automation. Taking note of this, in this edition of Startupcity magazine we have featured a list of `10 Best Agritech Startups ­ 2020'. This carefully crafted list comprises of young firms that have adopted innovative technological solutions to cater to the problems within the agriculture sector. We have also illustrated the success stories of young firms which are going an extra mile to cater not just the agri-space but whose rich offerings are breathing a new life into this traditional sector. I hope the issue helps you in your future endeavours and we achieve our mission.Your ideas are always welcome!Deepshikha Singhspecial editorIndian Agriculture Goes Hi-Tech with Modern ApproachEDITOR'S NOTEVisualisers S Sivasankar J Dennis Bennito siliconindiasiliconindia Vol 5 · Issue 10 - 7 · April 13, 2020 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Special Editor Deepshikha Singh Editorial Team Aparna Roy Aveek Pal Chaudhuri Sthitaprajnya Panigrahi Rohan A T Tanuja Akkannavar Sales & Marketing Ashu Sethi C S Sonia Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi Pattar
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