siliconindia | | July 201619improved maintenance scheduling. Iris Energy also undertakes ener-gy audit for clients and suggests optimum solutions for maximum energy savings.Well Ahead of Its TimeAlthough developing a technology that leads to the availability of electricity for more segments of the society was a huge success, Iris Energy still had to face the typical startup hiccups such as paucity of funds and a lack of supportive atmosphere. Even after successfully demonstrating the technology and the robustness of the product, and achieving steady growth of sales, scaling up the volume was still a day dream. Mass production and marketing of a hardcore technology called for deployment of more capital, which was not forthcoming. "When IoT was not a subject for discussion even in the technology sector, we were integrating it into our DLCs. Perhaps, we were a bit ahead of the time," reminisces Chandran.LEDs arrival also slowed down the company's growth a little. With an innovative mindset, Iris Energy honed its R&D prowess into developing DLCs for HID lamps in the higher wattages, taking it up to 2000 watts, leaving any potential competition far behind. The company also moved on to licensing of the technology to other manufacturers, instead of focusing on direct sales alone. Resultantly, Iris Energy came back into reckoning with a robust client list including, but not limited to, Lavasa, Thermax, Subros, Pidilite, Murugappa Group, Dalmia Cement, Sandvick, and Chennai & Pune Municipal Corporations, and is expecting to register a whopping 250 percent growth this year. New Realms to ConquerThe company is also in advanced stages of negotiation with two more large manufacturers of HID lamps for licensing the technology. Besides garnering revenue,this will also give more leeway to the company to undertake R&D of more products and technology, which are currently under the pipeline. Currently shedding its focus in the lighting segment, Iris Energy has plans to take the efficiency into other segments like motors that consume a large chunk of the electricity. The company hopes to utilize its connected things & IoT prowess to cover more products and segments. No doubt, Iris Energy is a company to watch for in the future! Deepak ChandranKey Management:Deepak Chandran, CEODeepak is an exceptional innovator with vast expertise in hardware as well as software development. He has mastered the art of innovating products & processes in the verticals of energy, security, RFID and Medical Electronics, with a couple of IPs to speak for him.Offices: Pune (headquarter), Wagholi (R&D Centre & Factory)Industries: Manufacturing & Process Industries, Core Sector & Infrastructure Projects, Municipalities & Industrial Townships, Shops, Malls and City Beautification Projects Awards & Recognitions: · Cool Vendors in Embedded Software and Systems ­ 2013 in the world wide reports issued by Gartner Inc.· Application of the year 2011 ­ Outdoor Lighting award from Echelon USAPerformance Comparison: ThermaxChemicals compared 125W Philips HID Magnetic Ballast with Iris Energy's 50W HID DLC from for its lighting application. Not only the 50W Iris Super Saver delivered the existing lighting levels but it also provided 50 percent energy savings and a substantial increase of 80 percent lux level; thereby clearly indicating that the performance of magnetic ballast is unpredictable and as it ages, the performance degrades further.
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