siliconindia | | DECEMBER 20214Fairly new, affiliate marketing is a novel and popular strategy to drive sales and generate significant online revenue. It has proven highly beneficial to both brands and affiliate marketers by creating a new sales channel or expanding online marketing opportunities. Essentially, it works by spreading the responsibilities of product marketing and creation across parties. The form of marketing leverages the abilities of various individuals for a more effective marketing strategy while offering contributors a share of the profit. Seller and product creators, the affiliate or advertiser, and the consumer are the three different parties involved in making it possible.A quick and inexpensive process of earning money without the hassle of actually selling a product, affiliate marketing has undeniable offered an effective way to promote a brand and its products across multiple channels. Case in point, influencers, who hold power to impact the purchasing decisions of a large segment of the population; or Bloggers, who can rank organically in search engine queries; bloggers excel at increasing a seller's conversions. Even though email marketing is of an older origin, it is still an effective source of affiliate marketing income. Many affiliates have email lists they can utilize to promote the seller's products. Overall, affiliate marketing is an additional strategy to increase sales, diversify advertising methods, or gain brand awareness from new audiences. Building and sustaining good relationships with affiliates is central to a prosperous campaign. If this sounds like a plan for you, flip through, because we have brought together a list of ace affiliate marketing service providers. Do let us know what you think. Emmanuel Christi DasEditoreditor@siliconindia.comEditorialRethinking Marketing Strategies Vol 10 · Issue 10 - 03 · December, 2021 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 Siliconmedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Mohana Krishnan Vetrivelu Group Art DirectorAshok KumarCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Soumya JAssistant Editor Ananth VAssociate Editor Indranil Chakraborty
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