siliconindia | | MARCH 20234 PublisherSpecial EditorAssociate EditorAlok ChaturvediMandvi SinghIndranil ChakrabortyVol 10 · Issue 08 - 02 · MARCH, 2023Editorial TeamHeena KousarHima P. M.Tejaswini P.Manager - DesignPrabhu Dutta A.R.N RayArt ManagerSuanya Chakraborty Designers Souvik AcharyaMohammed RafikGM- Sales & MarketingRohit KumarAdvertising ManagersD K Sunithaadvertise@siliconindia.comEditorial Querieseditor@siliconindia.comCirculation Manager Magendran PerumalTo subscribeVisit: https://www.siliconindia.com/subscribe/or send email to subscription@siliconindia.comMagazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Editor Alok ChaturvediCopyright © 2023 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.siliconindiaLet's You Thrive for Excellence with Downsized ApproachAs the world hurtles towards a more advanced marketing economy significantly promoting digital marketing and e-Commerce industry, there is this affiliate marketing that's gaining prolific attention being a low-cost business growth plan. Today's business and individual's seek for low budget, low effort and time, and a well-contained risk level business that guarantees a high return on their investment, increas-ing brand awareness with extended audience reach and business growth consequently is worth the effort, amidst the competitive business landscape.As the internet grows ever more complex, the world of affiliate marketing is cutthroat, delivering quality in con-tents. Though the future of affiliate marketing is looking positive, there are certain trends to watch for in the year 2023 and imbibing them can extensively add on to boost-ing affiliate preferences to the brand. As influencers are the organic marketers in the marketing segment today, it will be wise for companies to strategically place their trust in nano and micro-influencers and acquire potential to reach niche users. Cookies majorly fuels affiliate marketing help-ing marketers understand user behavior better by tracking their usage patterns across multiple devices and platforms and AI is the tool. Also, as more and more people use their phones to shop online and even voice search SEO while applications usage, thinking about leveraging cross-device tracking can be a plus, coupled with in-app monitoring.Even though many entities or individuals are driven by this booming affiliate marketing and embracing it, it may not necessarily be easy to sail through. Well, in this edition listing down some of the effective players in the segment we aim to actively help people along their strive to excel amidst the marketing arena. Read through to know more about them.Do let us know what you think!Mandvi SinghAssistant Editoreditor@siliconindia.comEditorial
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