siliconindia | | September 20184In this digital era, businesses that exploit not just one but several effective digital marketing channels/tools in their arsenal to enhance their marketing mileage and results are the winners. Programmatic advertising is one such tool that the forerunners of the business realms use to reap a host of benefits, including real-time data & insights, flexibility to change market dynamics, increased impressions, improved transparency & efficiency, and wider reach with the perk of paying only for the relevant impressions. A brilliant move!!!Looking at the tremendous benefits programmatic advertising encom-passes, no doubt that the industry has just begun taking baby steps. Pro-grammatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. Technavio in its report claims that the global programmatic advertising spending market is expected to grow to nearly $210 billion by 2022. Thanks to the increasing penetration of augmented reality & virtual reality in advertising sector, the numbers do not seem just a thought. Using automation for buying and selling of media, programmatic advertising can be applied to anything - from display to digital out-of-home and television. When the brand needs to amplify the message or reach a different audience beyond the continuous campaign, marketers can bid for real-time impressions and pay only for that. Featuring advertising technology companies who are not just the masters of programmatic advertising, but employ the cutting-edge technologies to reach clients' target audience with the right, personalized advertisements, we bring to you `20 Most Promising Advertising Technology Companies - 2018'. Do let us know what you think! Anamika SahuManaging Editoreditor@siliconindia.comEditorialProgrammatic Advertising - The Brain to Advertising siliconindia Vol 07 · Issue 2 - 8 · September 07, 2018 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Imelda Tarzarina John Roshan Anto Karthik Muralidhar Krupa P. Dave Shefali Mathur Sophia Rohtagi Srrayvinya OLM Sujith Vasudevan Sushruth R Trisha Pragya Younus Ahmad Dar VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar Suanya Satyajit SubhankarGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran Perumal Abinas Patnaik Prangya Tripathi Kavita Ashwini D Naik
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