siliconindia | | September 201819AdXFactory Media: Coalesces World-Wide Advertisers & Publishers via In-House Technology Oriented Media & Monetization Solutions The profusion in local listing sites, social media, web-sites, blogs, multimedia, press releases, online com-munities and many other mediums for digital advertising is evidently complicating the process of tracking the actual sources of ad monetiza-tion, among the advertisers. Coupled with this scenario is the advent of ad frauds, content-scraping websites, bots clicking ads, ads with misleading content, fictitious mechanisms deliv-ering ads, malvertising, and much more, further slowing the tracking process. Clearly, both advertisers and publishers are battling with these sce-narios while endeavouring to gain the best ROI. Uniting the top advertisers and publishers across 190+ countries under one roof, AdXFactory Media (Estd. 2015), a pioneering tech-me-dia firm ensures to deliver them the best media and monetization solu-tions, as well as dedicated services that can generate instant results. Fraud-Free MarketplaceAnalysing the above scenarios, Rohit Srivastava, Founder & CEO, AdXFactory Media, elucidates "We constantly scan and refine our inven-tory, monitor IP location database, filter bot traffic for effective cost per mille (eCPM) and block domain to assure that our advertisers are ac-quiring quality traffic and our pub-lishers are reaping good eCPM". In addition, AdXFactory associates with the leading security companies in ad tech industry and deploys extensive in-house advertising technologies to create the finest and comprehensive solutions (search (contextual busi-ness), open real-time bidding (RTB), business (display, native & video) and cost per install (CPI)) across business verticals. The firm also safeguards its partners' ecosystems and serve them with high-quality ads via its best-in-class anti-malware engine. Beyond Traditional MediaBeing cost effective, maximum reach and targeting in minimum cost, pro-grammatic advertising in the new hot cake. Leveraging this method, AdXFactory allows advertisers to target the right audience by assist-ing them to programmatically pub-lish ads on websites relevant to their brand and business, and not plague users on other websites. Targeting is indeed performed through the firm's advanced RTB technique driven by algorithms that can acquire audiences based on location, age, group, gender and other aspects, and also help ad-vertisers to retarget audiences on oth-er websites. Advertisers can also run campaigns for search, pop ads, dis-play and native channels on publish-er's inventory across multiple devic-es like desktop, mobile and tablets. On the other hand, publishers and SSP partners are allowed to choose multiple offers, ads relevancy as per their web page or app, and maxi-mum bidding price by employing the same technique. Unlike other traditional advertis-ing media, this programmatic adver-tising technique is hinged on a more cost effective pricing methodology as all brands have control over their expenditures, thereby bestowing both advertisers and publishers with long-term success and maximum ROI. The firm also deploys other powerful tools of the programmatic space like cross-device targeting that enables brands to get consistent messages and Dynamic Creative Optimization (DCO) to dynamically deliver high-ly personalized ads. Besides pro-grammatic advertising and RTB, AdXFactory frames solutions across online advertising, ad network, mo-bile advertising, search advertising (XML), display advertising, self-serve DSP and self-serve SSP. A bootstrapped company, AdXFactory has been growing up to 41 percent with transactions aug-menting by 110 percent YoY as an independent body. The firm has also been leveraging its footprint across two countries to cater the needs of 600+ eminent global advertisers. Moreover, AdXFactory envisages growing manifold horizontally, as well as vertically with more office spaces and manpower globally in the next five years, and experiencing concentric diversification with added products and services. "We are aim-ing at the overall growth and prosper-ity of the organization in the next five years," concludes Rohit. ADVERTISING TECHNOLOGYCOMPANIES - 201820 MOST PROMISING Rohit Srivastava,Founder & CEO
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