JANUARY 20239diverge from norms or experiences. A high-scoring advertisement on flexibility smoothly links the product to various uses or ideas. Considerable ads contain incredible details or extend simple ideas to more intricate and complicated ones. When it comes to synthesis, it is about blending or connecting usually unrelated objects or ideas. Ads with high artistic creativity contain aesthetically catchy verbal, visual, or sound elements. The production quality of these ads is high, their dialogue is clever, their colour palette is authentic, and their music is memorable. Hence, the impact is that consumers often view the ads as almost a piece of art rather than an egregious sales pitch.Era of influencersIndeed, the Internet is a significant game changer in the advertising industry. Social networking sites enhance the efficiency of creative advertising. At the same time, the marketing and advertising industry already has celebrities to promote the products. Though, social media introduced influencer marketing, where doors of advertisement and marketing were opened for the influencers. Influencers help a consumer to understand their needs and wants.Overall, with this, advertising priorities have changed from just selling the product to understanding customer needs and increasing awareness about the product. Thus this period, especially post-pandemic, can be called an online age where companies, along with their excellent traditional modes of advertising on television, radios, and more, are focusing more on online methods.Hence, advertising evolution can be considered as one with significant changes, still withholding the old ones and setting its footprint towards new ones. Creative advertising needs fewer media spending as it is more likely to be shared organically, increasing the opportunities for audiences to see the ad
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