SEPTEMBER 20184To measure the success behind any brand in the world of business, it's essential to peek into their marketing and advertising strategies; where the former brings brands closer to their target audience and the later elevates them in the action-packed market which runs on animated ideas and innovations. In the past few years, advertising has been evolving drastically primarily owning to the advent of social media and advancements of the digital technology. The evolution looks blissful for all those who are ready to anticipate and more importantly adopt the changes. Industry records indicate that while small businesses are avid to transform their functionalities and working approaches through joining the current digital revolution, the pioneers are already rejoicing the change. The pace of advertising has accelerated to the newer heights and this growth seems unstoppable. According to a combined study of CII and KPMG, India's digital advertising industry is growing at 33.5 percent (CAGR) and by 2020; its value will surpass the Rs. 255 billion marks. This proves advertising today has become a worldwide form of exposing a brand which requires a significant amount of money and time. While big companies enjoy the liberty to spend liberally on their marketing campaigns, budget constraints often limit the marketing options for small businesses. The need of the hour is out-of-the box advertising strategies that can help businesses reach their target audience for a fraction of the usual cost. Several start-ups have zeroed in the advertising space and have a plethora of innovative ideas that can help businesses in the marketing endeavors. By venturing into the non-traditional advertising space with an aim to create a unique medium of marketing, these strategies have proven to be very impactful in the current age of advertising clutter, short attention span and many distractions. In our current edition, we have featured a list of "20 Most Promising Advertising Agencies". Digital ad world has created a great authority over entrepreneurs as it has authorized them to scamper their startups in a very strategic and profitable manner. We also recommend you to read our cover story on TagTalk, globally the first connected hyper-local social networking ecosystem driven by IoT. Do let us know your thoughts.Nandini MukherjeeManaging EditorThe Future of Advertising is Digitally Fabulous EDITOR'S NOTE Vol 4 · Issue 3 - 1 · September, 2018 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Lakshmi G Pooja Devi Pavithra V.H Sales & Marketing Abinas Patnaik Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Manjunath Satyajit SubhankarSr. Manager Sales & Marketing Ravi Kalgisiliconindia
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