MAY 20198AI DRIVEN HUMAN CREATIVITY: MARKETING ON THE CUSP OF TRANSFORMATIONBy Kaushal Kurapati, Group Vice President, Product Management, Oracle Marketing CloudKaushal Kurupati has in his hands stupendous experience and knowledge about product leadership in consumer internet, enterprise & cloud IN MY OPINIONf you are a fan of Star Trek, as I am, you will remember the "tricorder" in the hands of the spaceship's doctor, who scans a patient with a hand-held device and out comes a health diagnosis instantaneously. While that is still a dream, we are not too far from doc-tors seeking the help of an Artificial Intelligence (AI)-powered system to help with diagnosis. In fact,recent-ly an AI algorithm was shown to be just as accurate as 21 board certified dermatologists in detecting skin cancer. This algorithm was trained on 129K images of skin cancer lesions and it became an `expert.' Will it replace your human doctor any time soon? Perhaps not yet, because these systems, while good at recognizing pixel patterns, don't under-stand what they are diagnosing or really have a full pic-ture of a person's health.Let us consider another arena: computers have been rated better than humans at chess for a while now. In fact, Google's AlphaZero algorithm mastered playing chess in under a day, by learning from over 44 million games, and then beating the world's best chess playing algorithm 28 times in a 100-game match and not los-ing once! While this is an impressive feat, this algorithm probably does not `know' what a board game is. These areas that have been bent to the will of AI all have something in common they can all be `codified' with data and analgorithmic model trained it. There is mathematical structure to disease diagnosis, game playing and even human language. Yet, these systems lack a broader general understanding of the world. Turns out common sense is easy to spot and demonstrate but hard to de-fine and teach to computers.Let there be no doubt however that AI driven algorithms are chang-ing our world across a swarth of in-dustries. The phrase "Artificial In-telligence" itself was coined quite early on after the advent of the first computers in the 1950s over a sum-mer at Dartmouth College. The promise that AIsystems will do much of the thinking, automate everything and take away human drudgery has existed since then. Yet, for decades the promised benefits didn't come, weren't obvious to everyone, and didn't make any dent in daily lives. Many things must come together for a technology to reach the masses and make its impact felt. Three trends are intersecting at the right time to drive AI into new areas every day now:· Ubiquity of data fully digitized lives and most physical and online interactions being captured by some Internet connected device.· Off the shelf AI algorithms drag and drop ad-vanced machine learning algorithms without having to code like a PhD.· On demand computing powerspin up computing power and storage in the cloud instantlywithout need-ing a huge budget and dedicated servers to get started.IKaushal Kurapati
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