MAY 20194We live in a world of advertising. It's everywhere! Thanks to the advancements in technology, advertising is now more effective than ever as the impact has gone comprehensive and the budget turned pocket-friendly. Over the span of years, the growth of advertising in Indian business has seen an unprecedented progression. The media landscape that we are witnessing now was unimaginable even a decade ago. With a wide number of media and products available in the market, the potential customer and customer loyalty have become a primitive motive for every business. However, garnering the corresponding audience is a strenuous task to target them. An innovative approach has to be there in achieving the end objectives which is made possible by start-ups these days. Startups have now come up with innovative marketing ideas that can help businesses in their advertising endeavours. By venturing into advertising space with an aim to create a unique medium of marketing, these strategies have proven to be quite impactful in the current age of advertising clutter, short attention span and many distractions. With advertising technology evolving more rapidly and getting more sophisticated than ever before, these start-ups are using new channels and devices to offer more opportunities for advertisers to connect with customers in many ways. In fact, they are leaving no stone unturned to assist businesses not just advertise products, but also entertain, educate, and inspire consumers. In our current edition, we have featured a list of "10 Best Startups in Advertising". By matching a quality product with a unique and shareable story, these startups have carved out a niche in the market. We also recommend you to read our cover story on Revex Media, an ROI focused growth agency dedicated to uncovering the real potential of the business by adopting the right approach and delivering exceptional work experience.Nandini MukherjeeManaging EditorStartups are creating disruption in the Advertising industryEDITOR'S NOTE Vol 4 · Issue 11 - 2 · May, 2019 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Hridkamal Roy Aparna Roy Lakshmi G John Roshan Anto Sales & Marketing Tapas Ranjan Mallick Khirod Kumar Sahu Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Manjunath Siva ShankarGM Sales & Marketing Monisha Rakesh siliconindia
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