NOVEMBER 20229impact is that consumers often view the ads as almost a piece of art rather than an egregious sales pitch.Era of InfluencersIndeed, the Internet is a significant game changer in the advertising industry. Social networking sites enhance the efficiency of creative advertising. At the same time, the marketing and advertising industry already has celebrities to promote the products. Though, social media introduced influencer marketing, where doors of advertisement and marketing were opened for the influencers. Influencers help a consumer to understand their needs and wants.Overall, with this, advertising priorities have changed from just selling the product to understanding customer needs and increasing awareness about the product. Thus this period, especially post-pandemic, can be called an online age where companies, along with their excellent traditional modes of advertising on television, radios and more, are focusing more on online methods.Hence, advertising evolution can be considered as one with significant changes, still withholding the old ones and setting its footprint towards new ones. Throughout the evolution, ads with a high level of artistic creativity has always worked as the backbone of the advertising industry
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