NOVEMBER 20224Across many industries, technology has significantly improved and transformed operations. And one such breakthrough that has completely changed the world of advertising is adtech. Adtech, in its most basic form, enables businesses to use technology to study the emotions and purchasing patterns of their target audience and then develop creative and engaging commercials to capture their attention. Additionally, adtech enables businesses to monitor the success of their campaigns, identify what is effective and ineffective, and make the necessary adjustments to increase reach. Modern technology have frequently been utilised in advertising. One of these is "Extended Reality," often known as "XR," which is a catch-all name for immersive technologies including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). Extended reality offers a great deal of promise to help companies and brands engage customers, influence customer perception (particularly of goods and services), and offer interactive, customer-driven marketing solutions that could fundamentally alter marketing as a whole. Technology in advertising aids businesses in maintaining their brand, connecting with and interacting with the majority of their audience (primarily millennials and Gen Z), and making an impact that lasts.When supported by a distinct brand vision, the combined power of technology and creativity can be one of the most effective instruments for disrupting the market and capturing consumers' attention. Technology has always influenced advertising and produced original approaches to market the company, its goods, and services. The contribution of cutting-edge technologies to promoting campaigns and providing consumers with an immersive experience cannot be disputed.Emmanuel Christi DasManaging EditorTechnologies Propelling Brands toward SuccessEDITOR'S NOTEsiliconindia Vol 7 · Issue 8 - 1 · NOVEMBER - 2022 Publisher Alok Chaturvedi Managing Editor Emmanuel Christi Das Assistant Editor Heena Kousar Editorial Team Monica Pallavi J Hridkamal Roy Akankha Chak Sales & Marketing Roshini Kumari B Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comCirculation Manager Magendran PerumalVP Sales & Marketing Shashi Ranjan Art ManagerSuanya Chakraborty Manager - Design Prabhudutta A.R.N RayDesignersMrigank Sharma
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