NOVEMBER 20198he disruption in the food industry, especially over the last couple of years, has been phenomenal. Whether it's the impact of the farm-to-fork movement, or the growing interest in foodomics (study of food and nutrition through the application and integration of advanced technologies), or even Big Data's role in boosting supply chain efficiencies. We have been witnessing transformation on an unprecedented scale.No doubt, technology is the driving force. However, without the demand and opportunity for innovation ­ chiefly due to the changes in societal and consumer behaviours - this evolution in the food industry wouldn't have been possible. Changing consumer expectations are inspiring meaningful innovation in the food industry, which is not limited to the popular food ordering and delivery businesses. The packaged food business, in my opinion, is the perfect example of sound technological innovations that are led by a customer-centric approach.Know your Customer What do customers want? The packaged food industry, more than any other industry in the world is obsessed with this question. We spend a lot of time, money and resources to truly understand our customers and gain deep insights into their needs. The challenge is not merely to keep pace with, but to stay several steps ahead of the consumer trends. Research shows that new-age consumers across the globe value convenience the most. Anything that saves time and makes life easier is a big draw. MEANINGFUL INNOVATION: GIVING CONSUMERS WHAT THEY WANTBy PC Musthafa, Co-Founder & CEO, iD FreshTA school dropout to an IIM graduate, Musthafa's temerity and focus has always been the backbone of iD FreshPC Musthafa, Co-Founder & CEOIN MY OPINION
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