siliconindia | | April 20198IN MY OPINIONCHALLENGES BEFORE A CFO IN TODAY'S BUSINESS ENVIRONMENTBy K V Ganesh, Group CFO & President - Finance, TVS Srichakra he role of the Chief Financial Officer (CFO) has been undergoing such a rapid change over the past years that one would have to literally do a deep dive to understand the varied expectations from the person who is donning such a role. If at all, something is definitive, it is disruption to the methods that one would have got accustomed over the past decades, which probably needs to be understood and overcome. Every year is a new challenge and plans laid down go hayware. Expectations keep mounting from all stakeholders to be at the board level, the investors, lend-ing institutions or for that matter one's own employees. The CFO has a most enormous challenge of at least meet-ing all expectations if not to better them. Nine out of 10 times matters being handled efficiently do not matter, as much as not meeting the one not addressed properly. And if the corporation is a listed one, then the regulatory chal-lenges surmounts to mind-blowing proportions given the legislations which have been enshrined in the recent past noteworthy being the Companies Act 2013, Clause 49, GST, and the Insolvency & Bankruptcy Code.What makes the job that much difficult yet challenging?It has become a highly competitive world, so the first job of the CFO would have to make sure that the overall di-rection set as business targets are defined and articulated properly. He would have to play the role of the gatekeeper when it comes to aggressive plans being set by the Busi-Ganesh has over three decades of C-Level Finance Leadership with demonstrated history in multinational corporations, with focus on raising both debt and equity funds, mergers & acquisitions and corporate governance. He has been honoured as one of the Most Influential CFO's in the country by the Chartered Institute of Management Accountants, UK in 2016.TK V Ganesh
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