siliconindia | | May 20199and lifestyle is utmost important. For them while technology in the mobile phone accessories world is ingrained to make it "more convenient", the fashion in them needs to be there to "make it look nice". This age group tends to keep spending the maximum on mobile phone accessories and hence have become more and more important to a lot of brand players in this segment. The question that the consumer today is asking is "It is a nice phone, but what can you plug into it"?Let us look at some factors that that are propelling this rise in con-sumer demand and need for mobile phone accessories: 1. The growth of the market is primarily driven by the rising dispos-able income and increasing adoption of the smartphones due to their af-fordability. Further, the rising urban population across the globe, charac-terized by urban upper class and high net worth individuals, has led to a strong demand for advanced mobile phone accessories such as premium headphones and power banks and premium battery cases. 2. Another reason is the techno-logical advancement in the mobile phone accessories market. Moreover, add to this mix the online channels as more and more consumers prefer to shop mobile phone accessories from online stores rather than local stores as it is more convenient and also the discounts and various promotions of-fered by the online channels. 3. Social media is another rea-son for this increased demand and importance. With brands innovating mobile phone accessories to anything inspired by celebs, to quirky man-tras, to all possible shapes and sizes and working very hard on aesthetics to bring out innovation and much more, social media plays a key role in bring the global consumer together. Using the power of these platforms the consumer today gets to choose not only the latest in trends and price but also the latest according to their smartphones as far as technology is concerned. 4. Technological advancements are another big contributory factor. From a time when until a few years ago, mobile accessories meant the charger, data cable and earphones. Today the scope expands to high tech mobile accessories like Bluetooth devices, power banks, wired headphones, wear-able technology like smart watches that sync with the smartphones and many more. Mobile phone accessories today cater to a vast spectrum of consumer needs: From imaging and photogra-phy, wireless charging , fast charg-ing, portable power banks to wire-less and wired audio, wearable and VR headsets there is something for every consumer to pick up. No mat-ter which region, country, age group or lifestyle one comes from, the mo-bile phone accessories market offer you a choice from very affordable to extreme luxury. At last, what it means for all of us is that the interesting question for quite some years in the mobile accessories market will be- What is next? No matter which region, country, age group or lifestyle one comes from, the mobile phone accessories market offer you a choice from very affordable to extreme luxuryRitesh Goenka
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