siliconindia | | November 201919e have come a long way with technolo-gy and have seen the Indian marketing sce-nario evolve. With this evolution artificial intel-ligence and digital marketing are now beginning to go hand in hand. With the ability to collect the right data, analyze it accurately, apply-ing it where necessary and then learning from it- AI is transforming digital strategy. As it continues to ad-vance, so will the capabilities to use it to improve digital marketing strate-gies and valuable customer insights for companies.For last few years, a couple of factors have led to AI be-ing the next big thing. A huge amount of data are being created every minute. In fact, 90 percent of the world's data has been generated in the past 2 years. Computers can actually derive logic and explanations of all these in-formation. My all time favorite of how Indian brands are benefiting the most from the use of AI include the fact that AI integrated marketing allows you to personalize to another level. Face-book is a great example of this. Their algorithmic newsfeed analyzes every user's actions on the site in order to deliver handpicked content that suits their behavior. AI has indeed taken the Indian market by storm. With the advent of AI and its growing inception in our technology-led environment, smart-phone applications have come to the forefront. With India being one of the world's fastest-growing markets for mobile applications, the app ecosystem is evolving like never before - from being mere extensions of business ser-vices to intelligent end-user applica-tions - capable of making decisions and predicting behaviour.Artificial Intelligence has the po-tential to transform and disrupt both big and small businesses. Neverthe-less SMEs which account for about 95 percent of all businesses in India only have hardly begun their AI Jour-ney. It is because an organization's AI journey can begin only once they're HOW ARTIFICIAL INTELLIGENCE IS REVOLUTIONIZING INDIAN BRANDS MARKETING LANDSCAPEBy Ranjit Nair, CEO, Germin8Germin8 is a Social Media Intelligence company headquartered in Mumbai. Germin8 is focused on building products for analyzing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.`CEO INSIGHTSWRanjit Nair
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