Join today     Sign In
Sign in to follow 's advice will appear in your account when you log in. Follow specific Community Members and never miss out on their views and insights. Build a group of Members who you want to listen to.
Email:       Password:  
Don't have SiliconIndia account? Sign up    Forgot your password? Reset
Ask John Brand for Advice
If your advice request is relevant to other Community members, our Editorial team may choose to send this request to all Experts to attract a wider range of answers and share them with the Community. Rest Assured, we will protect your privacy (unless you recommend otherwise).
Advice Request
John Brand

John Brand

Vice President and Principal Analyst, Forrester

think differently and try different approaches

My advice to these professionals is to think differently and try different approaches if they're not working effectively. There's no point trying to do the same thing over and over again if its not perceived as valuable to the users. If something is not working, or is too costly or complex, try something else. Theres a pervasive force in the area of BI and analytics that says that there's a right way of doing things. The reality is that there are many ways of doing things. Some are more right than others at certain periods of time. But you need to be able to distinguish when something needs to change and why and then be able to make it happen. BI is always in the top 5 list of the CIOs concerns. That's a huge responsibility and a huge opportunity. But far too many organisations make poor technology choices because they believe there is only one clear and right way of doing it.