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John Brand

John Brand

Vice President and Principal Analyst, Forrester

think differently and try different approaches

My advice to these professionals is to think differently and try different approaches if they're not working effectively. There's no point trying to do the same thing over and over again if its not perceived as valuable to the users. If something is not working, or is too costly or complex, try something else. Theres a pervasive force in the area of BI and analytics that says that there's a right way of doing things. The reality is that there are many ways of doing things. Some are more right than others at certain periods of time. But you need to be able to distinguish when something needs to change and why and then be able to make it happen. BI is always in the top 5 list of the CIOs concerns. That's a huge responsibility and a huge opportunity. But far too many organisations make poor technology choices because they believe there is only one clear and right way of doing it.