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Allwyn Desouza

Allwyn Desouza

Co Founder of Bay Leaf Integrated Communication Solutions LLP, Bay Leaf Integrated Communication Solutions LLP

Importance of Branding

Branding is all about the attributes and USP of the product. Branding helps in building awareness. You might have the best car on the road but if you don't brand it and position it , then you won't be able to distinguish between your and your competitor products. Brand gives an attribute and identity to a product, it signify its USP and Value for Money proposition. A good Brand imagery help a product to be sold easily. A demand can be created before it is launched. A good brand always has a story to tell and the have always stayed true to their core offering through out their history. Hence Branding cannot be ignored and forms a integral part of your communication.