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Shyam Sekar-s

Shyam Sekar-s

Chief Mentor and Strategist, Startup Xperts

Having good sales and marketing knowledge

Building a business involves a combination of both sales and marketing efforts. In India, these two are still viewed in the same basket, whereas in reality both are very different. If you want to develop your career in sales, you will need to develop skills like selling, listening, communication, presentation, time management, goal setting and very importantly the art of negotiation. On the marketing front, you need to have a good business acumen, creative, understanding of technology and social media, good analytical and decision making skills, have great written and oral communication skills. It’s tough to be a master of both, but if you have a good combination of these, you can do wonders.