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Velan Vaithilingam

Velan Vaithilingam

Marketing Consultant, Free Lancer - Marketing Consultant

Branding creates difference

It is very important. The customer has to perceive the value of an organization and the product. This could happen only through proper Branding. Branding is an exercise of Projecting the Organization to the Customers in a right way through effective communication and through right channels. The effectiveness of the branding depends on complete understanding of the value of the organization and articulating the same effectively both through text , visuals and most importantly by its activities to the customers, suppliers, employees, Society , country and to the world.