Join today     Sign In
Sign in to follow 's advice will appear in your account when you log in. Follow specific Community Members and never miss out on their views and insights. Build a group of Members who you want to listen to.
Email:       Password:  
Don't have SiliconIndia account? Sign up    Forgot your password? Reset
Ask Pushon Mukherjee for Advice
If your advice request is relevant to other Community members, our Editorial team may choose to send this request to all Experts to attract a wider range of answers and share them with the Community. Rest Assured, we will protect your privacy (unless you recommend otherwise).
Advice Request
Pushon Mukherjee

Pushon Mukherjee


Be flexible with whatever comes your way

The simplest advice would be to come in with an open mind. Analytics is not a science, it is a way of thinking. People often mistake it with statistics and econometric modeling but analytics is more than that. An excellent report that accurately captures the business scenario with basic data analysis is more valuable than the most advanced model that can be built to predict consumer behavior. Be flexible with whatever comes your way and never wait for the perfect data to perform the perfect analysis. Make do with what you have at your disposal.