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Pushon Mukherjee

Pushon Mukherjee

,

Be flexible with whatever comes your way

The simplest advice would be to come in with an open mind. Analytics is not a science, it is a way of thinking. People often mistake it with statistics and econometric modeling but analytics is more than that. An excellent report that accurately captures the business scenario with basic data analysis is more valuable than the most advanced model that can be built to predict consumer behavior. Be flexible with whatever comes your way and never wait for the perfect data to perform the perfect analysis. Make do with what you have at your disposal.
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