Entrepreneur Year Book 2014 > Software > Sanovi Technologies Pvt Ltd

Sanovi Technologies Pvt Ltd

About us

Sanovi is a niche Business Continuity and IT Recovery software company enabling Application Defined Continuity for Enterprises and Cloud. It provides application aware deployment, visibility and automation of IT DR for tier-1 and tier-2 workloads across physical, virtual and cloud infrastructure. Sanovi software provides out-of-box holistic recovery management across a wide range of physical/virtual OS/platforms, data replication technologies, applications, converged infrastructure and public clouds. Gartner's 2012 Hype Cycle report on BCP/DR calls out Sanovi's product as the Recovery Management solution for heterogeneous platforms.

Operating in US, Middle East and Asia regions, Sanovi has helped 100+ large multi-billion dollar enterprise customers across industry verticals, deploy a robust BCP/DR program with its innovative solution. Sanovi customers are realizing significant value by deploying DR in minutes, reducing production downtime windows by 60% for DR needs, increasing DR operational efficiencies by 50%, seamlessly scaling up DR program to support hundreds of applications, and increasing DR Drill success rate to100%.

Sanovi software enables Cloud and managed service providers to offer self-service based Recovery-as-a-Service (RaaS) from on-premise to Amazon Cloud, MSP Clouds and private Clouds set up using converged infrastructure or off-the-shelf hardware. Sanovi software enables system integrators and value added resellers to provide fully automated push-of-a-button business continuity for all enterprise applications.

This efficiency of the company in addressing both the on-premise and on-cloud challenges can be attributed to its broad-based technology that works seamlessly with the existing DR solutions in the market including storage array vendor data replications.

	KEY PERSON: Chandra Pulamarasetti Co-Founder & CEO Entrepreneur with 20 years of business, strategy and technology experience with enterprise systems and software in the infrastructure space, Chandra is one of the Founders and CEO of Sanovi Technologies. Chandra has significant experience in small and large organizations with specialization in Systems, Storage, Servers and Cloud technologies, with US & International patents. Under his leadership, Sanovi has innovated Application Defined Continuity & DR Management technologies that radically simplify business continuity for Enterprises and Clouds. Chandra is an active evangelist of Meditation and Spiritual Science for joyous living and peaceful coexistence.	FOUNDED: 2002 FOUNDED BY: Chandra Sekhar Pulamarasetti OFFICES: HQ in Bangalore CLIENTELE: Sanovi currently caters to more than 100 large enterprises, including several Fortune 500 clients. Sanovi has entered in the US market this year and has made significant progress in establishing long term partnerships with big technology and solutions providers for Cloud based offerings. The company is jointly developing an open-source replication and DR solution for Hadoop distribution, along with Intel Corporation. This will help company address the rapidly growing big data market. The company is determined to position itself in the global BCP/DR market and RaaSmarket as a preferred solutions provider by creating a differentiation with innovative offerings. COMPETITORS:: Symantec FireDrill VMware Site Recovery Manager WEBSITE: www.sanovi.com
	Lakshman Narayanaswamy Co-Founder & Vice President – Products Armed with over 20 years of experience in the networking, information and storage management, and IT recovery and Disaster Recovery Solutions spaces of the information technology industry, Lakshman is one of the co-founders of Sanovi and also the Vice President of its Products division. As VP – Products, Lakshman is responsible for product management and marketing to ensure the Sanovi DRM suite of software remains a market leader and exceeds customer expectations.
	Raja Vonna Co-Founder & Vice President OEM Engineering Raja comes with over 20 years of experience in the field of Disaster Recovery and Data Protection, having executed various enterprise deployments in India and in the US. He is a seasoned entrepreneur and DR expert, who successfully built enterprise DR and Data Protection products and solutions from the ground up. As VP – OEM Engineering, Raja has successfully translated the initial concepts of Sanovi DRM to an enterprise-class product running at the offices of top financial, manufacturing, and media giants. He has been a key contributor in setting the direction of the product as well as a key player in the acquisition of large enterprise customers.

Product Offerings:

With Business continuity and recovery solutions for physical, virtual and Cloud Infrasturcture, Sanovi Aligns your business continuity SLAs with your IT DR solutions. Architecturally, Sanovi's product is framework-defined and the company has engineers who keep on rolling out software modules on various technologies used by large enterprises. The modules are grouped into three classes. One is applications and databases; second is storage, subsystems and replication technologies, and the third one is the platforms.

Sanovi's proven DR solution combines monitoring, reporting, testing, and workflow automation to manage recovery of complex IT infrastructure. Sanovi's single console management offers scalable & simple recovery solutions built on industry standards. The result is a unified disaster recovery management product family that gives organizations the flexibility to leverage cloud and on-premises capabilities to optimally meet business recovery SLAs. In most DR environments, business continuity planners and IT managers have limited visibility into recovery readiness. The collection of heterogeneous databases, storage systems, servers and replication solutions found in today's data centers, each with discrete management tools, makes ensuring recovery readiness a difficult task. Driven to meet regulatory compliance and RTO / RPO service levels, IT organizations have to perform disruptive testing of disaster recovery solutions, which is both time consuming and error prone.

As organizations increasingly adopt server virtualization in their data center, they face the prospect of having one set of recovery management tools for the applications on physical infrastructure and different tools for recovery of applications hosted on virtual infrastructure. Two or three tier applications use a mix of physical and virtual environments, database servers run on physical server infrastructure and application and web servers run on virtual servers. Sanovi DRM provides a single console that provides integrated recovery management of physical and virtual environments. Key Sanovi DRM features that enable comprehensive recovery management are:

VM aware – tight integration with virtual infrastructure that enables provisioning for recovery, automation of start and stop
Infrastructure aware – tight integration with OS, network, replication technologies to enable discovery and automation
Application aware – pre-packaged DR solution best practices templates for several enterprise applications

Recovery order – capture and play back of priority and bring up order of sub-systems so that n-tier applications can be recovered in an orderly manner
Seamlessly extend your Recovery strategy into the Private & Public Cloud Leverage clouds to bring speed, flexibility and self service capabilities to your organizations recovery strategy. Sanovi Cloud DRM brings its proven life-cycle approach to application recovery onto public & private clouds. Sanovi DRM integrates with leading cloud software to provide one-click provisioning, automation of failover recovery and drills. Sanovi DRM is the only comprehensive software that unifies Recovery management across cloud and on-premises recovery solutions.
Single management console – to manage IT recovery life-cycle for applications using public & private cloud as a recovery site
Application aware – recovery solution templates that simplifies DR solution deployment into the cloud
One-click recovery – automated failover recovery of applications
Validate recovery readiness – automated, non-intrusive DR Drills to test application recovery
Multi-site – use AWS as the recovery site from one or more on-premises data centers
Meet Recovery SLAs – Real-time monitoring and alerts of DR solution health and data RPO & RTO SLA's
Replication agnostic – use database built-in replication or array based replication to replicate data into AWS

What Next?

Sanovi currently caters to more than 100 large enterprises, including several Fortune 500 clients. Sanovi has entered in the US market this year and has made significant progress in establishing long term partnerships with bigtechnology and solutions providers for Cloud based offerings. The company is jointly developing an open-source replication and DR solution for Hadoop distribution, along with Intel corporation. This will help company address the rapidly growing big data market. The company is determined to position itself in the global BCP/DR market and RaaSmarket as a preferred solutions provider by creating a differentiation with innovative offerings.

Differentiating Factors:

Very unique product – complimentary to all major IT Infrastructure Management Vendors including IBM, HP, BMC and CA. Both HP and IBM resell Sanovi software

Efficiency of the solution in addressing both the on premise and on-cloud challenges
Creating significant benefits to customers& Cloud service providers – DR drill window reduction by 80%, reduction in people requirement by 60%, DR success rate increase by 100%
Proven technology with 100+ large enterprise customers, several of them being billion dollar companies
Gartner acclaimed vendor
Strategic partnerships with 40 + partners

Revenue Model:

Our business model is a product based approach that focuses on taking the Sanovi DRM software product portfolio along with the options of consulting, support services and training offerings.
Sanovi offers its DRM software in perpetual licensing option, with a fixed % fee as Annual Maintenance Contract that needs to be renewed every year. Pricing is based on the size of the infrastructure (servers and applications) and features of the product. As the customer infrastructure grows, Sanovi has opportunity to upsell more licenses.
Sanovi CloudDRM product is offered in a subscription model for a quarterly/annual recurring charge through Cloud Service providers. This enables pay-per-use and pay-as-you-grow models for the RaaS market in the Cloud.