Designing a winning marketing strategy

As a result of this Video you and your organization will: •Understand why your must ask the right questions, to get the right answers. •Enthusiastically support change to keep up with the times. •Be prepared to reinvent itself to stay ahead in the 21st century. The principles of Microsoft's successful marketing strategy are essentially the same that won Sears industry leadership 100 years ago. Research, by Booz Allen & Hamilton, concluded that all successful strategies share a set of underlying principles. Everyone talks about marketing strategy, but few people can define it. In organizations everywhere, we can design a winning strategy by asking the right questions, experimenting, and then constantly renewing the thinking process by questioning our previous answers. No matter how good today's strategy is you must always keep reinventing it!