Mobinius Technologies
About the Company
Mobinius Technologies Pvt. Ltd. is an emerging technology company specializing in product development and solutions for Mobile, Windows and Mac OS platforms, applying disruptive technologies for business transformations. Mobinius brings great advantage to business space by bridging gaps, simplifying businesses and elevating competitive benefits by providing technology based business solutions. The firm’s constant innovation & research in mobile and web technologies enriched it to become one of the best players in the market.
Current Market Landscape
User experience (UX) design is an increasingly critical component to our competitive strength. With the elevation of the UX discipline, what was once limited to Web design now leads innovation in product development, customer strategy and even business transformation. UX has become a source of business advantage, as it's now on boardroom agendas and a conversation topic in the executive suite.
“The Race from Good to Great Customer Experience Intensifies”
2014 wasn’t a good year to be average. Since then, the average customer experience in the industries has gone up across the board, and the number of truly awful experiences has dropped like a rock.
In 2016, the race from good to great took a new speed up. Smart CX teams increasingly use customer data from diverse sources like social listening platforms, campaign management platforms, mobile apps, and loyalty programs—to personalize and tailor experiences in real time so that they inherently adapt to the needs, wants, and behaviors of individual customers. And as Mobinius strives to break from the pack and gain a competitive edge through the quality of the CX we provide, it is expected to see the battleground shift to new areas like emotional experiences.
Mobinius’ latest research shows that emotion has a bigger impact on customer loyalty than either ease or effectiveness. And so in the shadows of Deloitte’s purchase of Doblin and Accenture’s acquisition of Fjord, expect a land grab for design agencies that can provide emotional intelligence to traditionally left-brained companies.
The Ascent of User Experience as a Business Strategy
User Experience continues to move to the forefront of what differentiates products and the organizations that produce them. It fundamentally matters to those who love and see the value of UX, because if one influences the business/product decision makers in an organization, one can influence the product and, potentially, society. Recently there have been a number of design firm acquisitions by large corporations, UX hiring sprees across a wide range of businesses, and, perhaps just as importantly, hiring of senior UX personnel in Director, VP and other influential positions within companies.
Exactly where and when UX began its most recent and impacting ascension is arguable. It is probably a combination of factors but user expectations in consumer products have now spread to enterprise, and organizations are reacting by adopting UX as a key marketplace differentiator. As part of growing importance of UX, companies are recognizing that successful execution requires UX professionals at all levels across the organization.
Addressing the Challenges
Enterprise software is the land that UX design forgot. Whether it’s an internal enterprise application development team, or the R&D department of an enterprise software vendor, the practices commonly found in UX design agencies the world over are poorly understood and rarely implemented. Pre-development ethnographic research is almost never conducted. Personas seem confusing and if ever applied are done so incorrectly. The opportunity to collect data that can be used to refine UX design specifications is regularly missed.
And yet, the stewards of enterprise software are honestly perplexed at the negative feedback they get from “users” (a semi-affectionate term developers apply to human beings).
From the perspective of a UX designer, the solution is simple. Implement UX design processes undertaken by UX design professionals. Based on my conversations with many in the UX design community, most are just as perplexed why something so obvious is so rarely acted on.
In general, the diagnosis of the UX design community is that enterprise software suffers serious usability problems due to mass ignorance. If application architects, development team leaders, and vendor product managers in the enterprise space could only be made aware of UX design then they would logically seek to apply this to create successful outcomes.
Unfortunately, the problem isn’t one of mass ignorance. The problem is one of mass delusion. Application architects, development team leaders, and vendor product managers already believe they’re people-centric. They would argue that an application project is largely a culmination of features users asked for themselves. In fact, over many years they’ve perfected processes to collect and prioritize feature requests, figure out how many you can get completed within a time frame users define, create a version, and deploy it.
This is why these people commonly conflate graphic design and UX design. If users are unhappy with a system delivered as specified, it must be the way the specifications are presented.
It’s akin to the dilemma of the indulgent parent. Such parents think that giving children everything they want is the best way to make them happy. When the child remains unhappy the parent thinks the problem is that they aren’t giving them enough, or fast enough, or nice enough. A vicious cycle of repeat behavior emerges that results in a bad outcome for both parent and child. The effective parent, on the other hand, provides for their children based on a deep understanding of who they are as people and their actual needs at the moment.
This is the basis of the UX disconnect in the enterprise. There are competing world views for what being people-centric means.
UX design is the effective parenting method for software development. But a bridge between these competing world views needs to build in order for the enterprise software community to move to the other side. The onus lies largely on the UX design community. They need to put as much emphasis on their communication strategy as they do on their design methodology. And the language they use needs to resonate with their intended audience.
Here are a couple suggestions for readiness:
• Start with the baseline perspective that everyone wants delighted users. The question is what the best approach is.
• Don’t challenge the enterprise software community on their understanding of UX – challenge them on measurable outcomes they understand. For example, what is the impact on a project’s ROI for features written but rarely used? How does under-utilized functionality impact the overall productivity of the application development team? Can a project be measured on the extent to which users stop using alternative software applications, hence supporting application rationalization initiatives?
• Push the enterprise community to acknowledge emerging work patterns. Therefore, a software system that enables a particular business process can only be considered successful if it also reflects the way people are conducting themselves in relationship to the business process.
• Avoid semantics. Focus on success stories.
• Be a matchmaker. UX design will create better outcomes that line-of-business managers will be happy with. Find ways to let the enterprise software community share in the success.
Services
Mobinius, plans, implements and manages mobility solutions for businesses and public organizations, including developing and implementing enterprise mobility strategies; incorporating applications and managed services; and supplying credible, business ready Connected Product offerings.
The firm’s offerings include:
• Strategy & Consulting – Work with Mobinius’ advisory team to develop a sound strategy & achieve mobility goals
• Mobility Solutions - From pre-built frameworks to complete enterprise solutions
• nDelivery Services – Reinvent the way one Design & Develop custom mobile applications from UI design and testing to Data Integration and Security
• Managed Services – Helps to accelerate deployment of Mobile Technology through Cloud enabled services
Mobinius’ innovation centers are located in The Netherlands, Singapore & India and help enable companies from all industries to experience the power of mobility firsthand.
• Learn about the latest mobility trends and innovations
• Explore mobile technologies in an engaging and interactive way
• Collaborate with Mobinius experts on how business can embrace mobility to deliver measurable and sustainable result.
Drawing from the full breadth of our latest assets, client experiences and research, the innovation centers offer exciting and thought provoking topics and live demonstration of Mobility concepts, technical solutions and business solutions by industry such as:
• Connected vehicle
• Mobile Wallets-Payments & Loyalty
• Sales & Field Force Enablement
• Connected Home
• Mobility strategy accelerators
• Application development and testing tools
• Mobile security
Mobinius has hosted more than 40+ Global Customers and 200+ solutions from all geographies and industries since its inception in 2010.
Differentiating Factors
Mobinius believes in untested waters of newer technologies of SMAC, Digital transformation, IOT and Mobility 6 years back when most of the companies are thinking about it now. This formed a strong foundation to build a long-term business strategy for value creation and success.
Differentiators
The difference with design-driven companies is that they seek to go far beyond understanding what customers want to truly uncovering why they want it. They recognize that while data are important for understanding customer behavior, they’re woefully short on empathy.
One essential to running a design-driven company is making sure the right people with the right skill set are in the right place. All that matters is that whoever has the responsibility is the primary customer advocate. He or she must bring the customer’s point of view to business decisions, translate business goals into customer-friendly initiatives, and build a culture in which employees think about how what they do affects customers.
Developing any customer journey requires input from many functions. Mobinius believes in an approach that combines design, business strategy, and technology as the core working group.
Good design is fast. That means getting a product to market quickly, which depends on rapid prototyping, frequent iteration, and adjustments based on real customer feedback. In a design-driven culture, companies are unafraid to release a product that is not totally perfect. That means going to market with a minimally viable product, the better to learn from customer feedback, incorporate it, and then build and release the next version. Consider Instagram, which launched by rolling out a product, learning which features were most popular (image sharing, commenting, and liking), and then relaunching a stripped-down version. The result was 100,000 downloads in less than a weekand seven million registered users in the app’s first nine months
Clients
Bosch, Puma, Tech Mahindra, Sandvine, Schnider Electric, Myntra, LAVA, AWPL
Organizational Culture
Culture is at the heart of everything it does at Mobinius—how it lives, how it works and how it serves the global business community. It isn’t about perks, and it doesn’t exist solely to make its employees happy (although it does that, too). Mobinius’ culture is about providing a foundation to achieve its purpose: to help businesses succeed. The firm shares common goals and visions for the company.
Mobinius strives to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions.
Its distinct corporate culture is one of the things that set us apart from other firms. The firm expects everyone at the firm to be a contributor; no one is just an employee. This is why it makes an unusual effort to identify and recruit people who, in addition to their intellect, share its commitment to leadership in business and to the communities where we work and live.
Mobinius’s foundation is laid on belief that collaboration, teamwork and empathy create the right environment for its people to deliver the best possible results for its clients.
At Mobinius, everyone has a place at the table.
The core values at Mobinius in action:
Empower people: The firm builds tools to help businesses grow and thrive.
Listen, care, and serve: Every new product build by the firm goes through a unique and rigorous process that begins with listening to one voice: the customers.
Practice open, real communication: The communication allows for disagreement, real feedback and transparency.
Face challenges with optimism: The firm may struggle, and things may not always go the way it has planned, but it rallies together to achieve big things.
Check egos at the door: The firm gives credit where it’s due, own up to its mistakes and work to find solutions to problems it discovers.
Innovate and constantly improve:The firm shares ideas, find new projects and inspire each other every day.
Believe in people and their dreams: Mobinius,’ belief is in its people and their dreams works wonders for global business owners. It also elevates the employees.
Employee programs
Open Communication with employees. Check employees’ needs and try to fulfill
Include an element of fun within the workplace and create friendly atmosphere
Offer a variety of bonuses and incentives
Offer training to employees
Awards and Rewards
Monthly “Star Performer” awards
Surprise awards
Project completion Team lunches
Regular Communication
Monthly team meetings to discuss any issues and challenges faced by employees
Performance and Career Planning
Career planning and growth
Regular Performance evaluation and Improvement plans
Encouraging right attitude and culture towards work
Core Group
• Core Leadership group meetings
• Planning and implementation of new initiatives for employee motivation
Harboring Innovation
Tech Competency Development
Knowledge base
There are four tracks through which we are increasing our knowledge base. Knowledge gained from executing projects, creating collaterals, through our reusability initiative and Tech forums.
Project level artifact collation and archival
Collaterals
Reusable components development and code archival
Forums
Go-to-Market Strategy
Mobinius’ Go-to-market strategy is focused on the game plan for reaching and serving the right markets, through right channels with the right services/solutions and the right value proposition.
The firm believes in untested waters of newer technologies of SMAC, Digital transformation, IOT and Mobility 6 years back when most of the companies are thinking about it now. This formed a strong foundation to build a long-term business strategy for value creation and success.
Mobinius’ mobility services are based on deep industry insights and technical expertise that helps our clients achieve growth, efficiency, and manage a successful transformation as they adopt the tools of a digital business
Overall strategy:
Quick Facts
1) Year of founding: 2010
2) Funding information: Self-funded
3) Founding members:Lokesh M and Damodar P
4) Office locations: Bangalore, United States, Singapore, and Netherlands
5) Company strength: Focused on Mobility, Web Solutions and UX
6) Website: www.mobinius.com
