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We Are Biased For Technology

Rutvik Doshi
Rutvik Doshi
Principal , 
Inventus Capital
Inventus is an early stage venture capital firm investing in a broad range of businesses that leverage technology in a significant manner. In the past, Inventus has backed companies in the Internet, Mobile, Software & Services space and will continue to do so in the future. Even though we look at all areas we do have a bias for technology because we believe that technology plays a significant role in rapid scaling and build competitive advantages. Indian ecosystem is evolving very fast with large scale adoption of Internet, Smart Phones and 3G/4G connectivity. This will lead to creation of many innovative business models which are going to solve uniquely Indian problems.

Hot Trends

We are seeing many different areas evolving quickly and simultaneously in India. Of them ecommerce has grown the fastest with several new companies starting operations. The consumer demand for online retail is there for real and growing. We are also seeing many new entrants which are bringing niche and highly differentiated products to the consumer. In 2012, we are likely to see many vertical and niche ecommerce companies grow and achieve scale just like how horizontal ecommerce companies grew last year. However, this time it will not be a winner take all market but several of them will co-exist.

Apart from ecommerce we are also seeing several startups which are aggregating the unorganized and fragmented service providers in India. A few years back several companies successfully organized the service providers under the umbrella of listing sites and lead generation platforms. The latest trend is to focus on one specific category of service and deeply integrate with them to enable transactions and not just leads.

Areas Of Opportunity

Internet adoption in India has reached 100 million users. Consumers across India including many in tier II and tier III towns in India are getting online. The rapid growth of smart phones and 3G/4G networks will further accelerate adoption in the country. This will create demand for new products, services and content catering to the needs of Indians. Today, we consume most of our content from global sources because very little “Indian” content exists. We’ve already started seeing some early stage companies trying to build unique educational content for India or serving the entertainment needs of Indians. But it is still very nascent and early, we believe this space is poised to grow and we will see several companies catering to the Indian entertainment, educational and other information needs in the near future.
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